If you are working in SEO, you probably recognize that for your site to be listed in search engine results it has to have been crawled and indexed by the search engine. You know that search engine “robots” do this work.
3 min read
Using Google's page speed tool to improve your Users Experience
I know I’m not telling you much when I say we live in a hurry-up world. In fact, I guess I wasted a few seconds of your time telling you that, and now a few seconds more acknowledging …
Topics: SEO page speed
13 min read
The Millennial Market Shift: What You Should Do About It (With Data)
Hey, look! It’s another article about millennials.
Blink. Bore. Click away. Bye. Not so fast. I’m not interested in dishing out more millennial market drivel.
Instead, I want to give you cutting-edge, research-backed advice on what you should do about the millennial market shift.
Topics: Conversion Optimization Millennials
13 min read
Everything You Need to Know About Risk Theory and Conversion Optimization
“Risk theory” sounds sexy — like the code name for a Fast and Furious stunt.
Or some awesome spy movie about hackers and people blowing up stuff.
In reality, risk theory is a whole lot more boring, yet a whole lot more exciting at the same time.
Topics: Conversion Optimization Neuromarketing Risk theory Web Psychology
9 min read
3 SEO Questions Search Console Can Answer in Google Analytics
There are 3 Important Questions You Can Answer In The Search Console Reports.
1. What Are My Potential Customers Searching For?
2. Is There Bad Traffic Coming To My Website?
3. Am I Optimized For Mobile?
Understanding your users’ behavior is key to a successful online marketing strategy.
15 min read
Can You Answer These Six Questions About Your Customers?
Conversion rate optimization is about knowing your customers.
It’s really that simple.
This process of knowing your customers involves understanding their needs, creating a relationship, and intuiting how they will purchase.
To build that relationship with a customer, you need to understand how to provide for their needs.
Topics: Conversion Optimization
10 min read
To what Extent can Neuromarketing Predict What Users Will Click on and Buy?
We’re living in an advanced age. Marketing and conversion optimization have evolved to the point where we can analyze a person’s eye path on a web page, the effect of colors upon their psyche, and how much time they spend reading a blog post.
10 min read
Why Segmentation Is the Secret to Any A/B Testing Strategy
There are two things I want to convince you of in this article:
1) You need to do segmentation.
2) You need to A/B test.
In that order.
15 min read
How to Sell to The Spontaneous Buyer
For all your e-commerce and conversion smarts, could it be that you’re missing something?
In my corner of the conversion optimization industry, I’m constantly homing in on one of the biggest things that people miss — buyer psychology. It’s an arena of endless research, frequent surprise and discoveries that blow you away.
11 min read
7 Really Annoying Things People Do on Their Landing Pages
The world is full of awful landing pages. During my research for this article, I threw up a little bit in my mouth on at least four separate occasions.
Sadly, some landing pages are woefully bereft of any compelling reason to stay, click and convert.
