If you are working in SEO, you probably recognize that for your site to be listed in search engine results it has to have been crawled and indexed by the search engine. You know that search engine “robots” do this work.

I know I’m not telling you much when I say we live in a hurry-up world. In fact, I guess I wasted a few seconds of your time telling you that, and now a few seconds more acknowledging …

Hey, look! It’s another article about millennials.

Blink. Bore. Click away. Bye. Not so fast.  I’m not interested in dishing out more millennial market drivel.

Instead, I want to give you cutting-edge, research-backed advice on what you should do about the millennial market shift.

“Risk theory” sounds sexy — like the code name for a Fast and Furious stunt.

Or some awesome spy movie about hackers and people blowing up stuff.

In reality, risk theory is a whole lot more boring, yet a whole lot more exciting at the same time.

There are 3 Important Questions You Can Answer In The Search Console Reports. 

Conversion rate optimization is about knowing your customers.

It’s really that simple.

This process of knowing your customers involves understanding their needs, creating a relationship, and intuiting how they will purchase.

To build that relationship with a customer, you need to understand how to provide for their needs.

We’re living in an advanced age. Marketing and conversion optimization have evolved to the point where we can analyze a person’s eye path on a web page, the effect of colors upon their psyche, and how much time they spend reading a blog post.