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The most common mistakes around setting up goals in Google Analytics

One of the most important parts of Google Analytics is...


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Tags: Google Analytics, Google, Goals,

Google Tag Assistant and Why It's Mandatory for Today's Marketers

Everyone is tracking his or her data.


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Tags: Analytics, blog, Google Analytics

 I know I’m not telling you much when I say we live in a hurry-up world. In fact, I guess I wasted a few seconds of your time...


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Hey, look! It’s another article about millennials.


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Tags: Conversion Optimization, Millennials, Social Media,

“Risk theory” sounds sexy — like the code name for a Fast and Furious stunt.


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Tags: Conversion Optimization, Neuromarketing, Risk theory,

Three Important Questions You Can Answer In The Search Console Reports

Understanding your users’ behavior is key to a successful...


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Tags: ecommerce, Google Analytics, mobile

Conversion rate optimization is about knowing your customers.


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Tags: content, Conversion Optimization, ecommerce,

Predictability and Neuromarketing

We’re living in an advanced age. Marketing and conversion optimization have evolved to the...


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Tags: Conversion Optimization, e-commerce, research,

How To Segment Your A/B Testing

There are two things I want to convince you of in this article:


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Tags: A/B Testing, Conversion Optimization, segmentation,

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