4 min read

Crawlability: The truth about robots and sitemaps

By Jeremy Smith on Jan 1, 2020 8:06:38 AM

If you are working in SEO, you probably recognize that for your site to be listed in search engine results it has to have been crawled and indexed by the search engine. You know that search engine “robots” do this work.

3 min read

Using Google's page speed tool to improve your Users Experience

By Jeremy Smith on Apr 25, 2019 11:49:54 AM

I know I’m not telling you much when I say we live in a hurry-up world. In fact, I guess I wasted a few seconds of your time telling you that, and now a few seconds more acknowledging …

Topics: SEO page speed
13 min read

The Millennial Market Shift: What You Should Do About It (With Data)

By Jeremy Smith on Feb 19, 2019 11:34:42 AM

Hey, look! It’s another article about millennials.

Blink. Bore. Click away. Bye. Not so fast.  I’m not interested in dishing out more millennial market drivel.

Instead, I want to give you cutting-edge, research-backed advice on what you should do about the millennial market shift.

13 min read

Everything You Need to Know About Risk Theory and Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:34:30 AM

“Risk theory” sounds sexy — like the code name for a Fast and Furious stunt.

Or some awesome spy movie about hackers and people blowing up stuff.

In reality, risk theory is a whole lot more boring, yet a whole lot more exciting at the same time.

9 min read

3 SEO Questions Search Console Can Answer in Google Analytics

By Jeremy Smith on Feb 19, 2019 11:34:18 AM

There are 3 Important Questions You Can Answer In The Search Console Reports. 

1.  What Are My Potential Customers Searching For?
2. Is There Bad Traffic Coming To My Website?
3. Am I Optimized For Mobile?

Understanding your users’ behavior is key to a successful online marketing strategy.

15 min read

Can You Answer These Six Questions About Your Customers?

By Jeremy Smith on Feb 19, 2019 11:34:17 AM

Conversion rate optimization is about knowing your customers.

It’s really that simple.

This process of knowing your customers involves understanding their needs, creating a relationship, and intuiting how they will purchase.

To build that relationship with a customer, you need to understand how to provide for their needs.

10 min read

To what Extent can Neuromarketing Predict What Users Will Click on and Buy?

By Jeremy Smith on Feb 19, 2019 11:34:11 AM

We’re living in an advanced age. Marketing and conversion optimization have evolved to the point where we can analyze a person’s eye path on a web page, the effect of colors upon their psyche, and how much time they spend reading a blog post.

10 min read

Why Segmentation Is the Secret to Any A/B Testing Strategy

By Jeremy Smith on Feb 19, 2019 11:34:07 AM

There are two things I want to convince you of in this article:

1) You need to do segmentation.
2) You need to A/B test.

In that order.

15 min read

How to Sell to The Spontaneous Buyer

By Jeremy Smith on Feb 19, 2019 11:33:54 AM

For all your e-commerce and conversion smarts, could it be that you’re missing something?

In my corner of the conversion optimization industry, I’m constantly homing in on one of the biggest things that people miss — buyer psychology. It’s an arena of endless research, frequent surprise and discoveries that blow you away.

11 min read

7 Really Annoying Things People Do on Their Landing Pages

By Jeremy Smith on Feb 19, 2019 11:33:39 AM

The world is full of awful landing pages. During my research for this article, I threw up a little bit in my mouth on at least four separate occasions.

Sadly, some landing pages are woefully bereft of any compelling reason to stay, click and convert.

12 min read

7 Techniques to Convert Your Blog Readers Into Better leads

By Jeremy Smith on Feb 19, 2019 11:33:27 AM

What’s the whole point of your blog?

Are you working hard researching, writing, editing and proofreading out of the altruistic motives of your heart?

12 min read

The Anchoring Effect: Its Power on Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:33:22 AM

Depending on how you’re wired, a term like “anchoring effect” either thrills you or bores you.

If you’re among the bored category, please read on for another 5 sentences (approximately 13.53 seconds).

14 min read

9 Reasons Why You Should Stop Freaking Out About Shopping Cart Abandonment

By Jeremy Smith on Feb 19, 2019 11:33:17 AM

In the CRO world “shopping cart abandonment” is the big hairy monster …

11 min read

Should You Attempt Conversion Optimization If Your Data Sucks?

By Jeremy Smith on Feb 19, 2019 11:33:15 AM

9 min read

Social Media. Social Proof And Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:33:04 AM

Most conversion optimizers I know aren’t intensely interested in social media. Sure, they dink around on it. They add plugins here and there. They’re aware of social proof. They use it.

14 min read

9 Psychological Techniques That Will Improve Your Product Pricing

By Jeremy Smith on Feb 19, 2019 11:32:54 AM

Howard Schultz said, “The challenge of the retail business is the human condition.”

12 min read

Squeezing More Conversions from your Thank You Pages

By Jeremy Smith on Feb 19, 2019 11:32:52 AM

I love showing people untapped sources of conversions. One such untapped source is the "thank you" page. It’s been long viewed as a compulsory part of nodding to the customer’s sign-up or download. I’m here to tell you that it’s more — so much more.

Look, the customer has just knocked on your shop door. They said, “Hi. I’m interested in becoming a loyal customer or raving fan. In fact, I’m also prepared to give you money ...”

11 min read

What Color Should My Buttons Be?

By Jeremy Smith on Feb 19, 2019 11:32:40 AM

Want to get in an animated discussion with a conversion optimization expert?

Start talking about button color. It’s a polarizing and fascinating topic.

Some people have very strong opinions on the issue of button color, swearing by their ancestors that only one color boosts conversions.

12 min read

9 Landing Page Features that Customers Think Are BS

By Jeremy Smith on Feb 19, 2019 11:32:33 AM

Your customers have finely-tuned BS meters. They can smell that mess an Internet mile away.

12 min read

Increase Conversions By Targeting The Emotional Sweet Spot

By Jeremy Smith on Feb 19, 2019 11:32:26 AM

Prepare to get emotional. You may not know this, but 100% of the customers who buy from your site or convert on your site are driven by emotion. We are emotional creatures. We cannot remove emotions from the equation of decision-making in daily life.

I’ve written this article in order to communicate two things:  1) To explain the power of emotions in decision-making, and 2) to tell you how to create these emotions to increase conversions.

11 min read

Ambiguity Effect and How to Keep it From Hurting Conversions

By Jeremy Smith on Feb 19, 2019 11:32:14 AM

Everybody likes a sure thing. Life is easier if you know what’s going to happen next or what you can expect in return for your investment, or for any effort. It just seems fair: If I do this, I know I’ll get that.

20 min read

The Backfire Effect: You’re Right to Get Emotional About this Cognitive Bias

By Jeremy Smith on Feb 19, 2019 11:32:02 AM

In today’s social media climate, anyone can publish negative information about you or your business. If it goes viral, it can act like a virus — seriously harming or even killing your business. And worse, like battling a real virus with a weak antibiotic, your efforts to correct phony information can strengthen false beliefs.

14 min read

The Basic Conversion Metrics Every Marketing Director Should Understand

By Jeremy Smith on Feb 19, 2019 11:31:49 AM

As a in-house marketer, you’re both an artist and a scientist.

19 min read

The Common Usability Mistakes of Mobile CRO

By Jeremy Smith on Feb 19, 2019 11:31:35 AM

Any conversation about CRO has to start with some foundational stuff – facts, things we can agree on, basic tenets, common ground.

But you’d be surprised at how little common ground exists.

Just like politics, religion and shopping at Target, the conversion optimization community is assaulted with fear, ignorance, paranoia and misinformation. And we can’t even blame Fox News.

12 min read

The Conversion Optimization’s Guide to Copywriting

By Jeremy Smith on Feb 19, 2019 11:31:22 AM

To be a great conversion optimizer, you have to either need to know about copywriting or hire someone who does. That’s the simple truth of it.

11 min read

The Definitive Framework for Conversion Psychology

By Jeremy Smith on Feb 19, 2019 11:31:05 AM

Here’s the problem with conversion optimization:

16 min read

The Forer Effect: A Little Flattery Will Help Your Customers Believe — and Convert

By Jeremy Smith on Feb 19, 2019 11:30:37 AM

One thing we need to agree on about marketing and sales is that it is not about scamming people. We are all big boys and girls, so we know there is a degree of manipulation to it. A marketer has to portray their product and services in the best light possible, and in a manner that works for the customer. But you should absolutely do so honestly.

13 min read

The Jaw Dropping Effect that Images Can Have on your Conversion Rates

By Jeremy Smith on Feb 19, 2019 11:30:26 AM

Sometimes, it’s the simplest things that boost conversion rates the most. I love those head-smacking moments where I make a simple change on a site, and suddenly conversion rates hit the roof. In moments like that, I’m thinking “why didn’t I do that months ago?!”

I’m going to give you a moment like that.

This article explains the raw power of images, and the jaw-dropping effect that they can have on your conversion rates.

11 min read

The Newbie Digital Marketer's Guide to Dominating Conversion Rate Analytics

By Jeremy Smith on Feb 19, 2019 11:30:13 AM

This is the square one solution that you’ve been looking for.

9 min read

How to Decide on Discounts: The Perceived Value Factor

By Jeremy Smith on Feb 19, 2019 11:30:01 AM

“Perceived value” may not sound like the world’s most exciting feature, but it has far-reaching effects.

In this article, I’m going to share with you some of the conversion-optimizing power of perceived value and explain how it affects discounting in your online marketing.

9 min read

How to Unleash the Power of Micro Conversions

By Jeremy Smith on Feb 19, 2019 11:29:48 AM

Micro conversions, in spite of the diminutive connotation of their name, are anything but a small deal. Micro conversions are a big deal.

10 min read

Competitive Matrices: Psychological Consequences & Conversion Dangers

By Jeremy Smith on Feb 19, 2019 11:29:35 AM

Let’s just get this straight: There aren’t any conversion optimization best practices.

11 min read

The Psychological Motivations of Today’s Buyer and the Paradigm-Shifting Result

By Jeremy Smith on Feb 19, 2019 11:29:23 AM

The better we understand our customers, the better we become at conversion optimization. Although the digital age has given rise to new forms of marketing, it has not fundamentally changed human psychology.

12 min read

How to Turn Your Images into a Secret Weapon for More Conversions

By Jeremy Smith on Feb 19, 2019 11:28:36 AM

Let me go ahead and say something that is really obvious. Ready? Okay.

Content is king.

Ah, I hate saying that because it’s so cliché. It’s also overly simplistic. And it’s misleading.

Like anything else in life, that statement requires more nuance, more explanation, more massaging and more substance to really matter.

11 min read

5 Things You Need to Know about the Psychology of Curiosity and Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:28:24 AM

Here’s one thing you don’t hear much about in conversion optimization —

12 min read

The Psychology of ‘New,’ and How It Creates ‘New’ Conversions

By Jeremy Smith on Feb 19, 2019 11:27:48 AM

Imagine this scenario.

9 min read

Top 10 E-commerce Fears of the Everyday Online Shopper

By Jeremy Smith on Feb 19, 2019 11:27:35 AM

There are two MAIN factors that will help you achieve success in e-commerce – understanding who your customers are and solving their problems before they arise. It's the only way your site will achieve the best conversions every time.

That's why marketers pay so much attention to persona research. Understand the different

11 min read

The 3 Reasons that People Click On Your CTA Buttons

By Jeremy Smith on Feb 19, 2019 11:27:22 AM

Why do people click on CTA buttons?

This is one of the most rudimentary questions in all of web marketing and psychology. What makes people click on buttons?

I’m surprised that more people aren’t asking it. But then again, I’m a little weird like that. I have an insatiable curiosity about the psychological issues that motivate, define, and direct buyer behavior online.

13 min read

Three Features of Conversion Psychology That Will Attract the Modern Customer

By Jeremy Smith on Feb 19, 2019 11:27:11 AM

Selling stuff has come a long way since those guys who did the vacuum cleaner demonstrations.

13 min read

The Two Simple Laws of Conversion Optimization:  Stop Doing What's Not Working; Start Doing What Will Work

By Jeremy Smith on Feb 19, 2019 11:26:56 AM

I constantly have my head in the conversion optimization space. I optimize. I strategize. I test. I change. I configure. Basically, I bleed split testing.

17 min read

The Top 7 Places Where People Leave Your Conversion Funnel

By Jeremy Smith on Feb 19, 2019 11:26:27 AM

Your conversion funnel might have some major problems — spots where conversions are getting destroyed. Just think. If you can stop up all those holes, you will begin seeing huge improvements in your conversion numbers.

So, how do you find the holes and patch them up? In the article that follows, you’re going to discover seven major problems and spot-on solutions for them. In each of these seven, many e-commerce retailers are losing precious conversions. You’ll find out exactly where those losses are taking place, and what corrective measures you should take.

12 min read

The Surprising Science Behind Customer Motivation

By Jeremy Smith on Feb 19, 2019 11:26:13 AM

Motivation is the human force behind every purchase decision.

7 min read

The Science of Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:25:50 AM

If you’ve read any of my writings about conversion optimization, you’ve seen me refer again and again to the need for a scientific mindset or an understanding of science to truly understand this field and be able to effect true website optimization.

14 min read

The Surprising Science of Cognitive Fluency and Its Explosive Impact on Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:25:36 AM

As a psychology nerd, I have a fascination with issues like cognitive fluency.

14 min read

Four Psychological Triggers on Your Landing Pages That Are Turning Customers Away

By Jeremy Smith on Feb 19, 2019 11:25:24 AM

You’ve worked hard on your landing page — really hard. You’ve fine-tuned every last pixel on your CTA button, retinted the image several more times, wordsmithed the heck out of that headline, and placed that killer testimonial right where you want it to be.

How in the world could anyone not convert? Heck, this landing page is probably going to score a 100% conversion rate ... maybe higher!

12 min read

Psychographics: What Every Conversion Optimizer Needs to Know

By Jeremy Smith on Feb 19, 2019 11:25:13 AM

The term psychographic sounds like voodoo.

11 min read

How SEO & CRO work together

By Jeremy Smith on Feb 19, 2019 11:24:11 AM

Wouldn’t it be nice if you could totally nail it with CRO and SEO at the same time? Thankfully, it’s possible.

Topics: CRO SEO
12 min read

Inbound Marketing: When is a good time to start conversion optimization

By Jeremy Smith on Feb 19, 2019 11:23:38 AM

Remember Dr. Ian Malcolm from Jurassic Park?

Dr. Malcolm’s admonition isn’t just for people who are planning to create genetically engineered dinosaurs.

It’s also for overeager digital marketers.

11 min read

Vanity Metrics: Reporting on website traffic or sessions is flawed

By Jeremy Smith on Feb 19, 2019 11:22:29 AM

I’m convinced that a website’s most important measurable metric is conversions. Because that is true, we need put traffic in its proper place. I think you should quit worrying about your website traffic.

11 min read

5 Aspects of a Buying Experience You Can't Control

By Jeremy Smith on Feb 19, 2019 11:22:06 AM

Many times, marketers spend their time trying to push against a wall that is fixed and immovable. They throw effort, time, resources, money and personnel into a lost cause.

10 min read

11 Psychological Barriers Hurting Your Landing Page Conversions

By Jeremy Smith on Feb 19, 2019 11:20:05 AM

We don’t often think about the things on our site that could be a huge turnoff. Most of the time we’re optimizing this, tweaking that, and testing the other, but we don’t realize that our site might have latent psychological barriers that turn users away and hurt our landing page conversions.

9 min read

10 Things You Should Consider Before  Doing Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:19:42 AM

I’ve been doing conversion rate optimization for a while, plus telling other people how to do CRO. Conversion rate optimization requires a lot of data, a little bit of science, a ton of knowledge, and a load of patience. But it’s really not that complicated — as long as you go into it with the right mindset.

12 min read

10 Questions to Ask Customers to Gather Insight for Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:19:09 AM

What if you could get inside your customers’ heads and really understand what drove them, so you could provide guidance?

12 min read

The Basics For Setting Up Google Analytics

By Jeremy Smith on Aug 31, 2017 12:54:43 PM

Google Analytics is the gold standard.

It's the most commonly used freemium web analytics tools and if you ask me, the best.

Odds are you're probably using it right now, maybe not as often as you should, but you have it.

24 min read

How We Doubled Site Traffic In 3 Months, With No New Content

By Jeremy Smith on Aug 11, 2017 12:16:46 PM

I recently did something that I felt was very scary, borderline stupid, and dangerously risky.

Topics: content SEO
9 min read

Inbound Marketing: Using Google Analytics to identify which campaigns are outperforming the rest

By Jeremy Smith on Jul 7, 2016 8:00:41 AM

Have you ever wondered if that display campaign you are running is working or not?  Or maybe you see a great open- and click-through rate on your email campaigns, but low conversions.

Meanwhile, since you have started optimizing your campaign, your leads and/or revenue are increasing, but everyone thinks it's because of paid search.

Many digital marketers unknowingly optimize for conversions by following the Last Click Wins strategy.

12 min read

How to Become a Conversion Optimization Jedi In Two Weeks — Or Less

By Jeremy Smith on Jul 4, 2016 8:00:41 AM

So you’d like to become a conversion rate optimization guru?

11 min read

How to Create a Conversion Optimization Plan Everyone Understands

By Jeremy Smith on Jun 27, 2016 8:00:16 AM

Conversion optimization is difficult to understand for people who don’t already get it.

13 min read

How to Optimize Site Search for Maximum Conversions

By Jeremy Smith on May 26, 2016 4:14:07 PM

Site search.  What is it? And why does it matter?

Site search is onsite search functionality.

20 min read

How Your Content Marketing Is Sabotaging Your Conversion Optimization

By Jeremy Smith on May 6, 2016 3:03:22 PM

Two things are hot right now in digital marketing:

12 min read

Optimizing For Conversions: Finding & Eliminating Friction

By Jeremy Smith on Apr 7, 2016 4:30:55 AM

Part  4 of  5 - Optimizing For  Conversions -  Finding  & Eliminating Friction 

13 min read

Optimizing For Conversions: Quickly Measuring Value Proposition

By Jeremy Smith on Apr 7, 2016 4:30:42 AM

Part 3 of 5 - Optimizing For Conversions:  Measuring  Your Value Proposition

11 min read

Optimizing For Conversions: Reducing Anxiety During Checkouts

By Jeremy Smith on Apr 7, 2016 4:30:33 AM

Part 5 of 5 - Optimizing For Conversions - Reducing Anxiety

11 min read

Part 1: Relevance - Matching User Intent

By Jeremy Smith on Apr 7, 2016 4:30:27 AM

Part 1 of 5  - Optimizing For Conversions:  Increasing Relevance 

10 min read

Optimizing For Conversions: Motivation - Understanding Your Customers

By Jeremy Smith on Apr 7, 2016 4:30:00 AM

Part 2 of 5 - Optimizing For Conversions:  Motivation & Conversions

12 min read

Conversion Triangle: A Process For Identifying User Intent

By Jeremy Smith on Apr 7, 2016 4:29:34 AM

Introduction:  Optimizing For Conversions With User Intent

7 min read

Optimizing Your Sign-Up Forms for Better Conversions

By Jeremy Smith on Mar 24, 2016 4:01:25 PM

We may be on the cusp of a revolution in how we use passwords online.

15 min read

Essentialism: Strip Down and Optimize Your Landing Pages for More Conversions

By Jeremy Smith on Feb 11, 2016 12:49:29 PM

Ah, the wondrous landing page.

15 min read

Inbound Marketing: How To Optimize Your Forms To Increase Conversions

By Jeremy Smith on Feb 4, 2016 3:31:24 PM

Most of my day is spent online. Beyond work-related website use, whether I’m buying a gift for my wife or researching a vacation destination, I make my way through site after site taking note of horrendous as well as exceptional online experiences. More times than not, I think “these people should be doing this a lot better” or “that wasn’t a pleasant experience for as big a site as they are.”

5 min read

How Much Do You Understand About Load Speeds and Conversion Rates?

By Jeremy Smith on Jan 21, 2016 11:44:17 AM

A recent blog post at Radware took on two sacred cows about website load times and said what many of us think about image loading and page speed is wrong. They based their claim on neurological testing they commissioned.

10 min read

Attentional Bias: Your Customers Automatically Prefer What They Already Know

By Jeremy Smith on Dec 3, 2015 3:22:49 AM

Earlier this year, I gobsmacked readers with an article about 67 Ways to Increase Conversion with Cognitive Biases. It was meant to be a primer about how we all have cognitive biases, which we cannot control and that pretty much drive the way we view the world. It was a good introduction, if I say so myself, but there wasn’t room to say much about what good it is to know about each of these biases.

11 min read

Why Educating Your Users Increases Conversions

By Jeremy Smith on Oct 15, 2015 7:00:35 AM

Education sounds boring, stiff, formal, dusty. Yet education is one of the most overlooked and undervalued forms of conversion dynamite.

11 min read

Creating a Unique Selling Proposition That Improves Conversions

By Jeremy Smith on Sep 17, 2015 6:00:49 AM

A unique selling proposition is fine and good. But a USP that doesn’t improve conversions is useless.

17 min read

The 11-Point Checklist for Email Marketing Success

By Jeremy Smith on Sep 10, 2015 1:15:34 PM

Email marketing is a mainstay for today’s business. Online, offline, or out of line, you have to have an email marketing strategy, and you’ve got to continually refine that strategy to keep your conversion rate high.

11 min read

How to Get Any Customer to Take Action Immediately

By Jeremy Smith on Aug 27, 2015 2:57:13 PM

When it comes to conversion optimization, you must possess the right conversion framework before you can successfully get into sexy tactics.

11 min read

A Full Conversion Analysis of the Word “Free”

By Jeremy Smith on Jul 23, 2015 11:55:38 AM

I’ve almost had it with the word “free.”

13 min read

Inbound Marketing: Webpage Optimization And Reassessing Your Unique Value Proposition

By Jeremy Smith on Jun 18, 2015 8:03:45 AM

If you're a marketing professional or a conversion person, then there's a good chance you've heard the phrase "unique selling proposition,” or USP if you want to be all jargony about it.

15 min read

Image Sliders and Conversions

By Jeremy Smith on Jun 4, 2015 7:51:35 AM

Okay kids, today, we’re going to talk about image sliders and conversion rates, otherwise known as World War III!

12 min read

5 Things That Your Buyers Are Trying to Avoid

By Jeremy Smith on May 28, 2015 7:51:34 AM

Conversion optimization usually focuses on what users want. In this article, I’m homing in on the things that buyers want to avoid.

15 min read

How the Choice-Supportive Bias Can Increase Your Conversion Rate

By Jeremy Smith on Feb 19, 2015 8:42:43 AM

Occasionally, conversion optimizers discover psychological nuggets that turn their world upside down and push their conversion rates through the roof.

11 min read

The E-commerce Site's Data-Driven Guide to Mobile Conversion Success

By Jeremy Smith on Feb 16, 2015 12:25:43 PM

Most conversion optimizers are spending their time crafting PPC ad copy, optimizing landing pages, and crafting call to actions.

9 min read

How to Use the Decoy Effect to Help Buyers Choose the Right Option

By Jeremy Smith on Feb 5, 2015 8:22:54 AM

The pricing page is one of the most critical pages on your entire website.

10 min read

Five Conversion Boosters That You're Not Using (and Should Be)

By Jeremy Smith on Feb 2, 2015 7:38:50 AM

For the record, I’m extremely skeptical of any conversion optimization “best practices.”

11 min read

Why Page Load Time Matters for Conversion Optimization

By Jeremy Smith on Dec 11, 2014 7:45:28 AM

When most clients come to me for conversion optimization, I generally do some basic investigation — like checking page load time — and I generally get the same response:

11 min read

8 Conversion Optimization Tips for Low-Traffic Sites

By Jeremy Smith on Dec 8, 2014 8:31:20 AM

If your site doesn’t get much traffic, you probably feel left out of the conversion optimization game.

8 min read

Inbound Marketing:  Landing Page optimization With a 2 step tear down

By Jeremy Smith on Nov 10, 2014 7:45:08 AM

In this article, I’m going to give you a glimpse into the secret life of a conversion rate optimizer. I’m going to share with you how to tear apart any page like a conversion optimization ninja. This is your complete guide to a landing page analysis.

12 min read

Want More Conversions? Stop Selling Features And Start Selling Benefits.

By Jeremy Smith on Nov 3, 2014 11:02:06 AM

Sales has changed in the past few years. It’s changed quite a bit, to be honest.

13 min read

The Five Dangerous Expectations of Landing Page Visitors

By Jeremy Smith on Oct 27, 2014 8:17:35 AM

Every single user who visits your website is expecting several things. This could be very good or it could be very bad.

12 min read

A Four-Step Guide to Creating a Powerful Landing Page Personality and Boosting Your Conversions

By Jeremy Smith on Oct 16, 2014 9:58:13 AM

Personality sells.

13 min read

Using Psychology Hacks to Enhance your Pop Up Conversions

By Jeremy Smith on Oct 9, 2014 9:57:57 AM

This article is like no other pop-up article you’ve ever read.

11 min read

What to Do When You've Reached a Conversion Threshold

By Jeremy Smith on Oct 6, 2014 9:04:55 AM

There comes a point in every CRO’s experience when he or she thinks, “That’s it. We’re done. My conversions won’t get any higher. I’ve reached a conversion threshold.”

13 min read

How to Leverage Your 'About' Page for More Conversions

By Jeremy Smith on Sep 25, 2014 9:43:02 AM

The "About" page is like a secret weapon for more conversions. Most people severely underestimate the level of power that an About page can have.

14 min read

Increase Conversions By Personalizing Your Landing Pages

By Jeremy Smith on Sep 15, 2014 12:35:18 PM

You’ve heard of personalization, but do you know what it is? Do you know how to do it?

12 min read

Four Questions Your Landing Page Needs to Answer

By Jeremy Smith on Sep 11, 2014 12:52:18 PM

A landing page is a single page, distinct from the main website, that has as its goal a conversion. Landing pages, according to the purists’ definition, has no navigation to the main website, and has nothing to get in the way of a conversion.

14 min read

How Many Words Should You Have on Your Landing Page?

By Jeremy Smith on Aug 14, 2014 7:59:18 AM

\One of the biggest questions in landing page research today is how much content should the landing page have?

10 min read

The Great Divide: Should you put your CTA above the fold or below it?

By Jeremy Smith on Aug 7, 2014 7:36:11 AM

There’s some serious controversy in the conversion optimization community over this issue: Should you put your CTA above the fold or below it?

11 min read

How to Apply Cialdini’s Six Principles of Influence to Your Website

By Jeremy Smith on Jul 1, 2014 9:55:53 PM

Robert Cialdini's Six Principles of Influence

Conversion optimization is really about influence. You are influencing people to convert. And influence is really about psychology. You are understanding how the mind works. And there’s nobody better to teach us about influence and psychology than Robert Cialdini.

10 min read

How to Display Prices to Increase B2B Leads

By Jeremy Smith on May 29, 2014 12:30:00 PM

We all want more B2B leads. That’s obvious. But here’s the not-so-obvious question: Should you display your pricing for B2B lead generation?

10 min read

How To Fix Keywords That Show Not Provided In Adwords

By Jeremy Smith on Apr 10, 2014 4:10:21 PM

It’s true. The rumors, the mayhem, the mass hysteria, and the meteoric rise of hyperventilating corporate marketers.

10 min read

7 Email Marketing Facts that Will Improve Your Conversions

By Jeremy Smith on Mar 30, 2014 4:22:22 PM

Email marketing is not dead. In reality, it’s still the best tactic for generating B2B and B2C leads, nurturing those leads, and scoring tons of conversions.

13 min read

The Gut-Wrenching Bad News about Your SEO

By Jeremy Smith on Feb 19, 2014 4:12:40 PM

I’ve got some gut-wrenching, heart-stopping, eye-popping, blood-curdling, nasty news for you. You know SEO? Yeah. Well you’re doing it wrong. For that matter, you could be royally screwing your entire online marketing efforts.

13 min read

Live Chat vs. Pop-ups: Which one generates more leads and sales?

By Jeremy Smith on Feb 6, 2014 3:44:38 PM

Most lead generation and e-commerce websites have one or the other — either  pop-ups or live chat. Both are designed to improve conversions. The question is, which one is better?

11 min read

Detailed Landing Page Breakdowns of Bank of America and HootSuite

By Jeremy Smith on Dec 22, 2013 4:53:35 PM

Whether a conversion for you is a lead or a sale, the elements of your landing page must all work together to convince the visitor that it’s a great idea to take action (and not the action of hitting the back button).

14 min read

Common AdWords Mistakes Digital Marketers Make 101

By Jeremy Smith on Dec 3, 2013 12:12:05 PM

Marketers often have trouble keeping up with all of the changes that Google makes in AdWords during the year. Digital marketers almost always have to rely on experience and/or certain blogs that publish changes and how those changes will affect their campaigns. Even when keeping up with changes, we can make simple mistakes that could cost us thousands of dollars in lost click-throughs and conversions.