There are a number of different platforms that allow you to track the success of your website.
Google Analytics is perhaps the most popular, but the one you choose is a matter of preference and dependent on your goals.
The most important thing about these platforms is setting them up correctly. If you don’t, you’re a police officer with a broken radar gun.
They might have a general idea of how fast someone is going, but they don’t have the full picture.
In this post, I’m going to walk through a couple of platforms and talk about which one may be best for you.
HubSpot is a marketing automation tool that offers a number of different features, from email marketing to lead scoring.
One part of HubSpot’s software is a reporting system that helps you track visitors to your website to get an idea of how your conversion funnel is working.
HubSpot’s reporting software is less concerned with the big picture on your site and more focused on leads. You have the option of putting the leads into personas, and you can track them every step of the way.
The software will help you build these personas to give you the most accurate description of who is on your site and why they’re coming.
This kind of information will help you tweak your marketing strategy to come up with a plan that attracts the right visitors to your site.
You can also track individual leads and see their progress through your site. If you’re trying to keep an eye on your leads, HubSpot is a great platform for you.
Google Analytics is a reporting software created by Google to help anyone with a website track what’s going on.
The strength of Google Analytics is the sheer amount of data you can look at in the platform.
You can get a strong view of who is coming to your website, where they’re coming from and where the person is physically located. You can even see the town that someone looks at your website from.
Delve into landing pages and bounce rates with Google Analytics. Chances are if you’re thinking about a statistic, Google is tracking it and you’ll have access to it on your platform.
It is also a useful tool for SEO and keyword research. It gives you information like site speed and other factors that can impact your SEO. For keyword research, you can link your analytics account with Google’s Search Console and figure out what search queries are bringing people to your site.
Google Analytics has wide-ranging implications for your site that go well beyond just looking at who visits.
Which Analytics Tool Should You Choose
You should keep in mind the different reasons that these two platforms exist. HubSpot is a marketing tool, and reporting is just one of the features it can provide a user.
Google Analytics was created for the purpose of reporting. Its entire existence is based on website managers’ and digital marketers’ need for accurate information about site performance.
That being said, the two platforms can give you a different look at things, and can even be used in conjunction.
Google Analytics is going to be better at giving you the birds-eye view of your website. You’ll get more accurate data as to where people are coming from and who is using your site.
HubSpot is more focused on leads, site users who you have contact information for and can market directly for.
If you’re trying to track individual users on your website and see how they transition into to qualified sales leads, then HubSpot is going to be the platform for you. It lets you see the progress of individual leads so you can determine what on your site appeals to your customers.
Which one is best for you is dependent on what your goals are and how your website is set up. Once you know what you’re looking for, the choice will be easy. Larger marketing programs may use both systems to get the most information possible.
Learn More About HubSpot Reporting and Google Analytics
There are a lot of platforms that can track visitors on your website, but HubSpot and Google provide two of the best. One may fit your site’s goal better than the other but, no matter what, make sure you set up your reporting correctly for the platform you choose.