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Google Tag Assistant and Why It's Mandatory for Today's Marketers

Jun 19, 2019 5:00:00 PM

Everyone is tracking his or her data.

If you have a website, chances are you have a Google Analytics account. If you don’t, you should stop reading this post right now, get it set up and then come back and read the rest of this.

When you have multiple platforms like AdWords, Analytics or Tag Manager on your site, you want to make sure they’re working properly.

Google Tag Assistant is an extension for Google Chrome that helps you keep track of everything on your site and make sure it is performing up to your standards.

In this post, I’ll walk you through how to use Tag Assistant and why it is so important.

What Is A Tag?

A tag is a piece of code that is placed on your website.

Tags keep track of people who visit your site and report that information back to the site the tag belongs to.

Each tracking platform has its own tag. For tools like Google Analytics (GA) and Google AdWords (AdWords) to work, you need to place their tag on every page of your site.

Without these tags, you won’t be able to capture any data. Even worse, you might have incomplete or incorrect data in AdWords or GA.

You use this data to make crucial decisions about your business every day. You depend on this information being correct, so it is critically important for you to have your tags installed correctly.

If not, it could be a disaster for you.

What Does Google Tag Assistant Do?

Tag Assistant is an extension for the Google Chrome web browser.

It automatically checks whether your tags are placed correctly on your site. It works for Google AdWords, Analytics and Tag Manager. Most people have tags for all three of programs on their site, so having Tag Assistant is a no-brainier.

With Tag Assistant, you can go page by page or investigate the site as a whole. Either way, it will show you how many tags are on your site and any errors you have.

When a tag shows up, it will register one of three ways:

  • Green: These are tags that are working properly on your site. Don’t worry about them. They’re good to go.
  • Blue: These are tags with minor problems. You should address these problems, but they’re not your highest priority.
  • Red: These are tags that are placed incorrectly and are reporting poorly. These are high priority and should be fixed immediately.

It is important to note that Tag Assistant will tell you the total number of errors on your site. One tag can have multiple errors, so if you see more errors than incorrectly placed tags, don’t worry. You’re not missing a tag, you just need to fix what you have.

After you see how many tags have issues, you will be told what the issue is. Once you know what is wrong with your tag, you should be able to fix it without too much problem.

If you’re struggling with placing your tags, talk to a developer you trust and get them to help.

Do I Really Need Google Tag Assistant?

Yes, you need Google Tag Assistant.

Tags are one of the most important things on your website if you are at all interested in how your site is performing. You absolutely have to have them working properly.

Nothing is worse than making a good decision based on bad data. You’ll be confident in your decision but have no idea you’re doing the wrong thing.

You need to know what is happening on your site, and tags are what deliver that information to you.

Make sure they’re placed correctly.

Learn More About Using Google Tag Assistant

Tag Assistant is a fantastic tool that I use all the time. But it is just one tool. There are a number of other tools, plugins and extensions to go through. It can be confusing sometimes, so if you’re struggling, don’t worry. We’re here to help.


Jeremy Smith

Written by Jeremy Smith

Digital marketer with a penchant for dance; helping clients see the light through the jungle of tweets since before Twitter was cool.

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