Lead Gen For Startups & B2B Technology Companies

Using Google's page speed tool to improve your website

 I know I’m not telling you much when I say we live in a hurry-up world. In fact, I guess I wasted a few seconds of your time telling you that, and now a few seconds more acknowledging …


The point is, seconds matter, and it’s even worse online. How quickly a page loads in a user’s browser or mobile device can be make-or-break for them staying on your site.

The Millennial Market Shift: What You Should Do About It (With Data)

Hey, look! It’s another article about millennials.

Everything You Need to Know About Risk Theory and Conversion Optimization

“Risk theory” sounds sexy — like the code name for a Fast and Furious stunt.

Search Console in Google Analytics

Three Important Questions You Can Answer In The Search Console Reports

Understanding your users’ behavior is key to a successful online marketing strategy.

Can You Answer These Six Questions About Your Customers?

Conversion rate optimization is about knowing your customers.

Can Neuromarketing Predict What Users Will Click on and Buy?

Predictability and Neuromarketing

We’re living in an advanced age. Marketing and conversion optimization have evolved to the point where we can analyze a person’s eye path on a web page, the effect of colors upon their psyche, and how much time they spend reading a blog post.

Why Segmentation Is the Secret to Any A/B Testing Strategy

How To Segment Your A/B Testing

There are two things I want to convince you of in this article:

How to Sell to The Spontaneous Buyer

For all your e-commerce and conversion smarts, could it be that you’re missing something?

7 Really Annoying Things People Do on Their Landing Pages

Do's And Dont's of Landing Page Optimization

The world is full of awful landing pages. During my research for this article, I threw up a little bit in my mouth on at least four separate occasions.

Applying for a Job

How Potential Applicants Should Think About Jobs

"To whom it may concern:" This has to be my favorite line when I'm opening up a new resume or getting an email with just an attachment after posting a job opening.

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