The Anchoring Effect

Depending on how you’re wired, a term like “anchoring effect” either thrills you or bores you.

Shopping Cart Abandonment

In the CRO world “shopping cart abandonment” is the big hairy monster …

Most conversion optimizers I know aren’t intensely interested in social media. Sure, they dink around on it. They add plugins here and there. They’re aware of social proof. They use it.

Howard Schultz said, “The challenge of the retail business is the human condition.”

How To Get Conversions From Your Thank You Pages

I love showing people untapped sources of conversions. One such untapped source is the "thank you" page. It’s been long viewed as a compulsory part of nodding to the customer’s sign-up or download. I’m here to tell you that it’s more — so much more.

What Color Should My Buttons Be?

Want to get in an animated discussion with a conversion optimization expert?

Your customers have finely-tuned BS meters. They can smell that mess an Internet mile away.

Reaching Your Customer's Emotions

Prepare to get emotional. You may not know this, but 100% of the customers who buy from your site or convert on your site are driven by emotion. We are emotional creatures. We cannot remove emotions from the equation of decision-making in daily life.

Everybody likes a sure thing. Life is easier if you know what’s going to happen next or what you can expect in return for your investment, or for any effort. It just seems fair: If I do this, I know I’ll get that.