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10 min read

Why Segmentation Is the Secret to Any A/B Testing Strategy

By Jeremy Smith on Feb 19, 2019 11:34:07 AM

How To Segment Your A/B Testing

There are two things I want to convince you of in this article:

Topics: A/B Testing Conversion Optimization segmentation Split Test Split Testing
14 min read

How to Sell to The Spontaneous Buyer

By Jeremy Smith on Feb 19, 2019 11:33:54 AM

For all your e-commerce and conversion smarts, could it be that you’re missing something?

Topics: buyer psychology Conversion Funnel Conversion Optimization Web Psychology
11 min read

7 Really Annoying Things People Do on Their Landing Pages

By Jeremy Smith on Feb 19, 2019 11:33:39 AM

Do's And Dont's of Landing Page Optimization

The world is full of awful landing pages. During my research for this article, I threw up a little bit in my mouth on at least four separate occasions.

Topics: Landing Page Optimization Web Psychology
3 min read

Applying for a Job

By Jeremy Smith on Feb 19, 2019 11:33:27 AM

How Potential Applicants Should Think About Jobs

"To whom it may concern:" This has to be my favorite line when I'm opening up a new resume or getting an email with just an attachment after posting a job opening.

Topics: Business Conversion Optimization
12 min read

7 Techniques to Convert Your Blog Readers Into Better leads

By Jeremy Smith on Feb 19, 2019 11:33:27 AM

What’s the whole point of your blog?

Are you working hard researching, writing, editing and proofreading out of the altruistic motives of your heart?

Topics: content marketing Conversion Optimization
11 min read

The Anchoring Effect: Its Power on Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:33:22 AM

The Anchoring Effect

Depending on how you’re wired, a term like “anchoring effect” either thrills you or bores you.

Topics: anchoring price Cognitive Bias Conversion Optimization ecommerce Landing Page Optimization Web Psychology
14 min read

9 Reasons Why You Should Stop Freaking Out About Shopping Cart Abandonment

By Jeremy Smith on Feb 19, 2019 11:33:17 AM

In the CRO world “shopping cart abandonment” is the big hairy monster …

Topics: Conversion Optimization e-commerece