What’s the whole point of your blog?
Are you working hard researching, writing, editing and proofreading out of the altruistic motives of your heart?
By Jeremy Smith on Feb 19, 2019 11:33:27 AM
What’s the whole point of your blog?
Are you working hard researching, writing, editing and proofreading out of the altruistic motives of your heart?
By Jeremy Smith on Feb 19, 2019 11:33:22 AM
Depending on how you’re wired, a term like “anchoring effect” either thrills you or bores you.
If you’re among the bored category, please read on for another 5 sentences (approximately 13.53 seconds).
By Jeremy Smith on Feb 19, 2019 11:33:17 AM
In the CRO world “shopping cart abandonment” is the big hairy monster …
By Jeremy Smith on Feb 19, 2019 11:33:15 AM
By Jeremy Smith on Feb 19, 2019 11:33:04 AM
Most conversion optimizers I know aren’t intensely interested in social media. Sure, they dink around on it. They add plugins here and there. They’re aware of social proof. They use it.
By Jeremy Smith on Feb 19, 2019 11:32:54 AM
Howard Schultz said, “The challenge of the retail business is the human condition.”
By Jeremy Smith on Feb 19, 2019 11:32:52 AM
I love showing people untapped sources of conversions. One such untapped source is the "thank you" page. It’s been long viewed as a compulsory part of nodding to the customer’s sign-up or download. I’m here to tell you that it’s more — so much more.
Look, the customer has just knocked on your shop door. They said, “Hi. I’m interested in becoming a loyal customer or raving fan. In fact, I’m also prepared to give you money ...”
By Jeremy Smith on Feb 19, 2019 11:32:40 AM
Want to get in an animated discussion with a conversion optimization expert?
Start talking about button color. It’s a polarizing and fascinating topic.
Some people have very strong opinions on the issue of button color, swearing by their ancestors that only one color boosts conversions.
By Jeremy Smith on Feb 19, 2019 11:32:33 AM
Your customers have finely-tuned BS meters. They can smell that mess an Internet mile away.
By Jeremy Smith on Feb 19, 2019 11:32:26 AM
Prepare to get emotional. You may not know this, but 100% of the customers who buy from your site or convert on your site are driven by emotion. We are emotional creatures. We cannot remove emotions from the equation of decision-making in daily life.
I’ve written this article in order to communicate two things: 1) To explain the power of emotions in decision-making, and 2) to tell you how to create these emotions to increase conversions.