What’s the whole point of your blog?
Are you working hard researching, writing, editing and proofreading out of the altruistic motives of your heart?
12 min read
7 Techniques to Convert Your Blog Readers Into Better leads
Topics: content marketing Conversion Optimization
12 min read
The Anchoring Effect: Its Power on Conversion Optimization
Depending on how you’re wired, a term like “anchoring effect” either thrills you or bores you.
If you’re among the bored category, please read on for another 5 sentences (approximately 13.53 seconds).
14 min read
9 Reasons Why You Should Stop Freaking Out About Shopping Cart Abandonment
In the CRO world “shopping cart abandonment” is the big hairy monster …
Topics: Conversion Optimization e-commerece
11 min read
Should You Attempt Conversion Optimization If Your Data Sucks?
Topics: A/B Testing A/B Testing Analytics Conversion Optimization Google Analytics
9 min read
Social Media. Social Proof And Conversion Optimization
Most conversion optimizers I know aren’t intensely interested in social media. Sure, they dink around on it. They add plugins here and there. They’re aware of social proof. They use it.
Topics: Conversion Optimization Social Media
14 min read
9 Psychological Techniques That Will Improve Your Product Pricing
Howard Schultz said, “The challenge of the retail business is the human condition.”
Topics: Conversion Optimization Neuromarketing pricing prodcut psychology Web Psychology
12 min read
Squeezing More Conversions from your Thank You Pages
I love showing people untapped sources of conversions. One such untapped source is the "thank you" page. It’s been long viewed as a compulsory part of nodding to the customer’s sign-up or download. I’m here to tell you that it’s more — so much more.
Look, the customer has just knocked on your shop door. They said, “Hi. I’m interested in becoming a loyal customer or raving fan. In fact, I’m also prepared to give you money ...”
11 min read
What Color Should My Buttons Be?
Want to get in an animated discussion with a conversion optimization expert?
Start talking about button color. It’s a polarizing and fascinating topic.
Some people have very strong opinions on the issue of button color, swearing by their ancestors that only one color boosts conversions.
12 min read
9 Landing Page Features that Customers Think Are BS
Your customers have finely-tuned BS meters. They can smell that mess an Internet mile away.
Topics: Consumer Experience Conversion Optimization CTA buttons customer experience Landing Page Optimization Neuromarketing
12 min read
Increase Conversions By Targeting The Emotional Sweet Spot
Prepare to get emotional. You may not know this, but 100% of the customers who buy from your site or convert on your site are driven by emotion. We are emotional creatures. We cannot remove emotions from the equation of decision-making in daily life.
I’ve written this article in order to communicate two things: 1) To explain the power of emotions in decision-making, and 2) to tell you how to create these emotions to increase conversions.
