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Lead Gen For Startups & B2B Technology Companies

A Little Clarity on the ‘Ambiguity Effect’ and How to Keep it From Hurting Conversions

Everybody likes a sure thing. Life is easier if you know what’s going to happen next or what you can expect in return for your investment, or for any effort. It just seems fair: If I do this, I know I’ll get that.

The Backfire Effect: You’re Right to Get Emotional About this Cognitive Bias

In today’s social media climate, anyone can publish negative information about you or your business. If it goes viral, it can act like a virus — seriously harming or even killing your business. And worse, like battling a real virus with a weak antibiotic, your efforts to correct phony information can strengthen false beliefs.

The Basic Conversion Metrics Every Marketing Director Should Understand

As a in-house marketer, you’re both an artist and a scientist.

The Common Usability Mistakes of Mobile CRO

Mobile usability problems cause mobile conversion problems.

Any conversation about CRO has to start with some foundational stuff – facts, things we can agree on, basic tenets, common ground.

The Conversion Optimization’s Guide to Copywriting

To be a great conversion optimizer, you have to either need to know about copywriting or hire someone who does. That’s the simple truth of it.

The Definitive Framework for Conversion Psychology

Here’s the problem with conversion optimization:

How to Use the Foot-in-the-Door Technique in Online Marketing

The Foot In The Door Technique

The term foot-in-the-door is a familiar one. In fact, you may have even used this term yourself in everyday speech:

The Forer Effect: A Little Flattery Will Help Your Customers Believe — and Convert

One thing we need to agree on about marketing and sales is that it is not about scamming people. We are all big boys and girls, so we know there is a degree of manipulation to it. A marketer has to portray their product and services in the best light possible, and in a manner that works for the customer. But you should absolutely do so honestly.

The Jaw Dropping Effect that Images Can Have on your Conversion Rates

Images And Conversion Rates

Sometimes, it’s the simplest things that boost conversion rates the most. I love those head-smacking moments where I make a simple change on a site, and suddenly conversion rates hit the roof. In moments like that, I’m thinking “why didn’t I do that months ago?!”

The Newbie Digital Marketer's Guide to Dominating Conversion Rate Analytics

This is the square one solution that you’ve been looking for.

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