Everybody likes a sure thing. Life is easier if you know what’s going to happen next or what you can expect in return for your investment, or for any effort. It just seems fair: If I do this, I know I’ll get that.
11 min read
20 min read
In today’s social media climate, anyone can publish negative information about you or your business. If it goes viral, it can act like a virus — seriously harming or even killing your business. And worse, like battling a real virus with a weak antibiotic, your efforts to correct phony information can strengthen false beliefs.
14 min read
As a in-house marketer, you’re both an artist and a scientist.
Topics: Analytics Conversion Optimization
19 min read
Any conversation about CRO has to start with some foundational stuff – facts, things we can agree on, basic tenets, common ground.
But you’d be surprised at how little common ground exists.
Just like politics, religion and shopping at Target, the conversion optimization community is assaulted with fear, ignorance, paranoia and misinformation. And we can’t even blame Fox News.
12 min read
To be a great conversion optimizer, you have to either need to know about copywriting or hire someone who does. That’s the simple truth of it.
Topics: Conversion Optimization copy
11 min read
Here’s the problem with conversion optimization:
Topics: Conversion Optimization friction
16 min read
One thing we need to agree on about marketing and sales is that it is not about scamming people. We are all big boys and girls, so we know there is a degree of manipulation to it. A marketer has to portray their product and services in the best light possible, and in a manner that works for the customer. But you should absolutely do so honestly.
13 min read
Sometimes, it’s the simplest things that boost conversion rates the most. I love those head-smacking moments where I make a simple change on a site, and suddenly conversion rates hit the roof. In moments like that, I’m thinking “why didn’t I do that months ago?!”
I’m going to give you a moment like that.
This article explains the raw power of images, and the jaw-dropping effect that they can have on your conversion rates.
11 min read
This is the square one solution that you’ve been looking for.
9 min read
“Perceived value” may not sound like the world’s most exciting feature, but it has far-reaching effects.
In this article, I’m going to share with you some of the conversion-optimizing power of perceived value and explain how it affects discounting in your online marketing.