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Lead Gen For Startups & B2B Technology Companies

How to Unleash the Power of Micro Conversions

Micro conversions, in spite of the diminutive connotation of their name, are anything but a small deal. Micro conversions are a big deal.


Competitive Matrices: Psychological Consequences & Conversion Dangers

Let’s just get this straight: There aren’t any conversion optimization best practices.


The Psychological Motivations of Today’s Buyer and the Paradigm-Shifting Result

The better we understand our customers, the better we become at conversion optimization. Although the digital age has given rise to new forms of marketing, it has not fundamentally changed human psychology.


How to Turn Your Images into a Secret Weapon for More Conversions

Image Conversion Rates

Let me go ahead and say something that is really obvious. Ready? Okay.


5 Things You Need to Know about the Psychology of Curiosity and Conversion Optimization

Here’s one thing you don’t hear much about in conversion optimization —


The Psychology of ‘New,’ and How It Creates ‘New’ Conversions

Imagine this scenario.


Top 10 E-commerce Fears of the Everyday Online Shopper

How To Ease Customer Fears On Your Ecommerce Site

There are two MAIN factors that will help you achieve success in e-commerce – understanding who your customers are and solving their problems before they arise. It's the only way your site will achieve the best conversions every time.


The 3 Reasons that People Click On Your CTA Buttons

Why People Click On Your Call To Action

Why do people click on CTA buttons?


Three Features of Conversion Psychology That Will Attract the Modern Customer

Selling stuff has come a long way since those guys who did the vacuum cleaner demonstrations.


The Two Simple Laws of Conversion Optimization:  Stop Doing What's Not Working; Start Doing What Will Work

I constantly have my head in the conversion optimization space. I optimize. I strategize. I test. I change. I configure. Basically, I bleed split testing.


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