Lead Gen For Startups & B2B Technology Companies

The Two Simple Laws of Conversion Optimization:  Stop Doing What's Not Working; Start Doing What Will Work

I constantly have my head in the conversion optimization space. I optimize. I strategize. I test. I change. I configure. Basically, I bleed split testing.

The Top 7 Places Where People Leave Your Conversion Funnel

How To Keep Users In Your Conversion Funnel

Your conversion funnel might have some major problems — spots where conversions are getting destroyed. Just think. If you can stop up all those holes, you will begin seeing huge improvements in your conversion numbers.

The Surprising Science Behind Customer Motivation

Motivation is the human force behind every purchase decision.

The Science of Conversion Optimization

If you’ve read any of my writings about conversion optimization, you’ve seen me refer again and again to the need for a scientific mindset or an understanding of science to truly understand this field and be able to effect true website optimization.

The Surprising Science of Cognitive Fluency and Its Explosive Impact on Conversion Optimization

As a psychology nerd, I have a fascination with issues like cognitive fluency.

Four Psychological Triggers on Your Landing Pages That Are Turning Customers Away

Why are Your Landing Pages Turning Customers Away?

You’ve worked hard on your landing page — really hard. You’ve fine-tuned every last pixel on your CTA button, retinted the image several more times, wordsmithed the heck out of that headline, and placed that killer testimonial right where you want it to be.

Psychographics: What Every Conversion Optimizer Needs to Know

The term psychographic sounds like voodoo.

6 Techniques that Will Boost CRO and SEO at the Same Time

How SEO and CRO Work Together

Wouldn’t it be nice if you could totally nail it with CRO and SEO at the same time? Thankfully, it’s possible.

6 Signs Your Site is Ready for a Conversion Optimization Plan

Remember Dr. Ian Malcolm from Jurassic Park?

6 Reasons You Should Quit Worrying about Your Website Traffic

Why Website Traffic Doesn't Matter

I’m convinced that a website’s most important measurable metric is conversions. Because that is true, we need put traffic in its proper place. I think you should quit worrying about your website traffic.

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