I constantly have my head in the conversion optimization space. I optimize. I strategize. I test. I change. I configure. Basically, I bleed split testing.
How To Keep Users In Your Conversion Funnel
Your conversion funnel might have some major problems — spots where conversions are getting destroyed. Just think. If you can stop up all those holes, you will begin seeing huge improvements in your conversion numbers.
Motivation is the human force behind every purchase decision.
If you’ve read any of my writings about conversion optimization, you’ve seen me refer again and again to the need for a scientific mindset or an understanding of science to truly understand this field and be able to effect true website optimization.
As a psychology nerd, I have a fascination with issues like cognitive fluency.
Why are Your Landing Pages Turning Customers Away?
You’ve worked hard on your landing page — really hard. You’ve fine-tuned every last pixel on your CTA button, retinted the image several more times, wordsmithed the heck out of that headline, and placed that killer testimonial right where you want it to be.
The term psychographic sounds like voodoo.
How SEO and CRO Work Together
Wouldn’t it be nice if you could totally nail it with CRO and SEO at the same time? Thankfully, it’s possible.
Remember Dr. Ian Malcolm from Jurassic Park?
Why Website Traffic Doesn't Matter
I’m convinced that a website’s most important measurable metric is conversions. Because that is true, we need put traffic in its proper place. I think you should quit worrying about your website traffic.