To be a great conversion optimizer, you have to either need to know about copywriting or hire someone who does. That’s the simple truth of it.

Why Website Traffic Doesn't Matter

I’m convinced that a website’s most important measurable metric is conversions. Because that is true, we need put traffic in its proper place. I think you should quit worrying about your website traffic.

I’ve almost had it with the word “free.”

Okay kids, today, we’re going to talk about image sliders and conversion rates, otherwise known as World War III!

For the record, I’m extremely skeptical of any conversion optimization “best practices.”

Conversion Optimization For Low Traffic Sites

If your site doesn’t get much traffic, you probably feel left out of the conversion optimization game.

Live Chat vs. Pop-ups

Most lead generation and e-commerce websites have one or the other — either  pop-ups or live chat. Both are designed to improve conversions. The question is, which one is better?