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11 min read

Should You Attempt Conversion Optimization If Your Data Sucks?

By Jeremy Smith on Feb 19, 2019 11:33:15 AM

Topics: A/B Testing A/B Testing Analytics Conversion Optimization Google Analytics
11 min read

Vanity Metrics: Reporting on website traffic or sessions is flawed

By Jeremy Smith on Feb 19, 2019 11:22:29 AM

I’m convinced that a website’s most important measurable metric is conversions. Because that is true, we need put traffic in its proper place. I think you should quit worrying about your website traffic.

Topics: A/B Testing Conversion Optimization SEO
10 min read

Five Conversion Boosters That You're Not Using (and Should Be)

By Jeremy Smith on Feb 2, 2015 7:38:50 AM

For the record, I’m extremely skeptical of any conversion optimization “best practices.”

Topics: A/B Testing conversion boosters Conversion Optimization Landing Page Optimization Web Psychology
11 min read

8 Conversion Optimization Tips for Low-Traffic Sites

By Jeremy Smith on Dec 8, 2014 8:31:20 AM

If your site doesn’t get much traffic, you probably feel left out of the conversion optimization game.

Topics: A/B Testing A/B Testing Conversion Optimization conversions Low-traffic Split Testing user experience Web Psychology
13 min read

Live Chat vs. Pop-ups: Which one generates more leads and sales?

By Jeremy Smith on Feb 6, 2014 3:44:38 PM

Most lead generation and e-commerce websites have one or the other — either  pop-ups or live chat. Both are designed to improve conversions. The question is, which one is better?

Topics: A/B Testing Conversion Optimization e-commerce Web Psychology

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