11 min read
Should You Attempt Conversion Optimization If Your Data Sucks?
Topics: A/B Testing A/B Testing Analytics Conversion Optimization Google Analytics
11 min read
Vanity Metrics: Reporting on website traffic or sessions is flawed
I’m convinced that a website’s most important measurable metric is conversions. Because that is true, we need put traffic in its proper place. I think you should quit worrying about your website traffic.
Topics: A/B Testing Conversion Optimization SEO
9 min read
Five Conversion Boosters That You're Not Using (and Should Be)
For the record, I’m extremely skeptical of any conversion optimization “best practices.”
Topics: A/B Testing conversion boosters Conversion Optimization Landing Page Optimization Web Psychology
11 min read
8 Conversion Optimization Tips for Low-Traffic Sites
If your site doesn’t get much traffic, you probably feel left out of the conversion optimization game.
Topics: A/B Testing A/B Testing Conversion Optimization conversions Low-traffic Split Testing user experience Web Psychology
13 min read
Live Chat vs. Pop-ups: Which one generates more leads and sales?
Most lead generation and e-commerce websites have one or the other — either pop-ups or live chat. Both are designed to improve conversions. The question is, which one is better?
