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Lead Gen For Startups & B2B Technology Companies

The Backfire Effect: You’re Right to Get Emotional About this Cognitive Bias

In today’s social media climate, anyone can publish negative information about you or your business. If it goes viral, it can act like a virus — seriously harming or even killing your business. And worse, like battling a real virus with a weak antibiotic, your efforts to correct phony information can strengthen false beliefs.


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