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The Anchoring Effect

Depending on how you’re wired, a term like “anchoring effect” either thrills you or bores you.


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Tags: anchoring price, Cognitive Bias, Conversion Optimization,

Everybody likes a sure thing. Life is easier if you know what’s going to happen next or what you can expect in return for your...


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Tags: Cognitive Bias, Conversion Optimization, Landing Page Optimization,

In today’s social media climate, anyone can publish negative information about you or your business. If it goes viral, it can act...


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Tags: backfire effect, Cognitive Bias, Conversion Optimization,

One thing we need to agree on about marketing and sales is that it is not about scamming people. We are all big boys and girls,...


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Tags: Cognitive Bias, Conversion Optimization, Forer Effect,

Let’s just get this straight: There aren’t any conversion optimization best practices.


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Tags: Cognitive Bias, competitive matrix, Conversion Optimization,

The pricing page is one of the most critical pages on your entire website.


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Tags: Cognitive Bias, Conversion Optimization, Landing Page Optimization,

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intro lead gen