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9 min read

10 Things You Should Consider Before  Doing Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:19:42 AM

I’ve been doing conversion rate optimization for a while, plus telling other people how to do CRO. Conversion rate optimization requires a lot of data, a little bit of science, a ton of knowledge, and a load of patience. But it’s really not that complicated — as long as you go into it with the right mindset.

Topics: A/B Testing content Conversion Optimization Landing Page Optimization SEO
12 min read

10 Questions to Ask Customers to Gather Insight for Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:19:09 AM

What if you could get inside your customers’ heads and really understand what drove them, so you could provide guidance?

Thanks to brain-mapping data and technology provided by groups like the Human Connectome Project, this isn’t a far-fetched, futuristic idea.

(Man, I love science.)

Topics: content content marketing Conversion Optimization Google Analytics Landing Page Optimization online marketing sales funnel Social Media user experience
24 min read

How We Doubled Site Traffic In 3 Months, With No New Content

By Jeremy Smith on Aug 11, 2017 12:16:46 PM

I recently did something that I felt was very scary, borderline stupid, and dangerously risky.

Topics: content SEO
11 min read

Why Educating Your Users Increases Conversions

By Jeremy Smith on Oct 15, 2015 7:00:35 AM

Education sounds boring, stiff, formal, dusty. Yet education is one of the most overlooked and undervalued forms of conversion dynamite.

Topics: content content marketing Conversion Optimization heuristics Unique Selling Proposition Web Psychology
14 min read

How Many Words Should You Have on Your Landing Page?

By Jeremy Smith on Aug 14, 2014 7:59:18 AM

\One of the biggest questions in landing page research today is how much content should the landing page have?

Topics: content Conversion Optimization Landing Page Optimization Web Psychology
10 min read

The Great Divide: Should you put your CTA above the fold or below it?

By Jeremy Smith on Aug 7, 2014 7:36:11 AM

There’s some serious controversy in the conversion optimization community over this issue: Should you put your CTA above the fold or below it?

Topics: content Landing Page Optimization
10 min read

7 Email Marketing Facts that Will Improve Your Conversions

By Jeremy Smith on Mar 30, 2014 4:22:22 PM

Email marketing is not dead. In reality, it’s still the best tactic for generating B2B and B2C leads, nurturing those leads, and scoring tons of conversions.

Topics: content Conversion Optimization e-commerce Email Marketin Email Marketing mobile

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