I’ve been doing conversion rate optimization for a while, plus telling other people how to do CRO. Conversion rate optimization requires a lot of data, a little bit of science, a ton of knowledge, and a load of patience. But it’s really not that complicated — as long as you go into it with the right mindset.
9 min read
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What if you could get inside your customers’ heads and really understand what drove them, so you could provide guidance?
Thanks to brain-mapping data and technology provided by groups like the Human Connectome Project, this isn’t a far-fetched, futuristic idea.
(Man, I love science.)
24 min read
I recently did something that I felt was very scary, borderline stupid, and dangerously risky.
11 min read
Education sounds boring, stiff, formal, dusty. Yet education is one of the most overlooked and undervalued forms of conversion dynamite.
14 min read
\One of the biggest questions in landing page research today is how much content should the landing page have?
10 min read
There’s some serious controversy in the conversion optimization community over this issue: Should you put your CTA above the fold or below it?
Topics: content Landing Page Optimization
10 min read
Email marketing is not dead. In reality, it’s still the best tactic for generating B2B and B2C leads, nurturing those leads, and scoring tons of conversions.