I’ve been doing conversion rate optimization for a while, plus telling other people how to do CRO. Conversion rate optimization requires a lot of data, a little bit of science, a ton of knowledge, and a load of patience. But it’s really not that complicated — as long as you go into it with the right mindset.
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What if you could get inside your customers’ heads and really understand what drove them, so you could provide guidance?
24 min read
I recently did something that I felt was very scary, borderline stupid, and dangerously risky.
11 min read
Education sounds boring, stiff, formal, dusty. Yet education is one of the most overlooked and undervalued forms of conversion dynamite.
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\One of the biggest questions in landing page research today is how much content should the landing page have?
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There’s some serious controversy in the conversion optimization community over this issue: Should you put your CTA above the fold or below it?
Topics: content Landing Page Optimization
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Email marketing is not dead. In reality, it’s still the best tactic for generating B2B and B2C leads, nurturing those leads, and scoring tons of conversions.
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I’ve got some gut-wrenching, heart-stopping, eye-popping, blood-curdling, nasty news for you. You know SEO? Yeah. Well you’re doing it wrong. For that matter, you could be royally screwing your entire online marketing efforts.