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Lead Gen For Startups & B2B Technology Companies

Can You Answer These Six Questions About Your Customers?

Conversion rate optimization is about knowing your customers.


6 Techniques that Will Boost CRO and SEO at the Same Time

How SEO and CRO Work Together

Wouldn’t it be nice if you could totally nail it with CRO and SEO at the same time? Thankfully, it’s possible.


Conversion Rate Optimization: 10 Things You Must Know

How I Approach Conversion Optimization

I’ve been doing conversion rate optimization for a while, plus telling other people how to do CRO. Conversion rate optimization requires a lot of data, a little bit of science, a ton of knowledge, and a load of patience. But it’s really not that complicated — as long as you go into it with the right mindset.


10 Questions to Ask Customers to Gather Insight for Conversion Optimization

What if you could get inside your customers’ heads and really understand what drove them, so you could provide guidance?


How We Doubled Site Traffic In 3 Months, With No New Content

Is Content Still King?

I recently did something that I felt was very scary, borderline stupid, and dangerously risky.


Educate Your Users, and You’ll Gain Way More Conversions. Here’s Why.

Education sounds boring, stiff, formal, dusty. Yet education is one of the most overlooked and undervalued forms of conversion dynamite.


How Many Words Should You Have on Your Landing Page?

Landing Page Length

One of the biggest questions in landing page research today is how much content should the landing page have?


The Great Divide: Should you put your CTA above the fold or below it?

Where Should I Put My CTA?

There’s some serious controversy in the conversion optimization community over this issue: Should you put your CTA above the fold or below it?


7 Email Marketing Facts that Will Improve Your Conversions

What You Need To Know About Email Marketing

Email marketing is not dead. In reality, it’s still the best tactic for generating B2B and B2C leads, nurturing those leads, and scoring tons of conversions.


The Gut-Wrenching Bad News about Your SEO

Why Your SEO Tricks Don't Work Anymore

I’ve got some gut-wrenching, heart-stopping, eye-popping, blood-curdling, nasty news for you. You know SEO? Yeah. Well you’re doing it wrong. For that matter, you could be royally screwing your entire online marketing efforts.


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