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14 min read

The Millennial Market Shift: What You Should Do About It (With Data)

By Jeremy Smith on Feb 19, 2019 11:34:42 AM

Hey, look! It’s another article about millennials.

Topics: Conversion Optimization Millennials Social Media Unique Selling Proposition Web Psychology
13 min read

Everything You Need to Know About Risk Theory and Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:34:30 AM

“Risk theory” sounds sexy — like the code name for a Fast and Furious stunt.

Topics: Conversion Optimization Neuromarketing Risk theory Web Psychology
15 min read

Can You Answer These Six Questions About Your Customers?

By Jeremy Smith on Feb 19, 2019 11:34:17 AM

Conversion rate optimization is about knowing your customers.

Topics: content Conversion Optimization ecommerce Google Analytics sales funnel Social Media
10 min read

Can Neuromarketing Predict What Users Will Click on and Buy?

By Jeremy Smith on Feb 19, 2019 11:34:11 AM

Predictability and Neuromarketing

We’re living in an advanced age. Marketing and conversion optimization have evolved to the point where we can analyze a person’s eye path on a web page, the effect of colors upon their psyche, and how much time they spend reading a blog post.

Topics: Conversion Optimization e-commerce research Web Psychology
10 min read

Why Segmentation Is the Secret to Any A/B Testing Strategy

By Jeremy Smith on Feb 19, 2019 11:34:07 AM

How To Segment Your A/B Testing

There are two things I want to convince you of in this article:

Topics: A/B Testing Conversion Optimization segmentation Split Test Split Testing
14 min read

How to Sell to The Spontaneous Buyer

By Jeremy Smith on Feb 19, 2019 11:33:54 AM

For all your e-commerce and conversion smarts, could it be that you’re missing something?

Topics: buyer psychology Conversion Funnel Conversion Optimization Web Psychology
3 min read

Applying for a Job

By Jeremy Smith on Feb 19, 2019 11:33:27 AM

How Potential Applicants Should Think About Jobs

"To whom it may concern:" This has to be my favorite line when I'm opening up a new resume or getting an email with just an attachment after posting a job opening.

Topics: Business Conversion Optimization

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