Hey, look! It’s another article about millennials.
Blink. Bore. Click away. Bye. Not so fast. I’m not interested in dishing out more millennial market drivel.
Instead, I want to give you cutting-edge, research-backed advice on what you should do about the millennial market shift.
“Risk theory” sounds sexy — like the code name for a Fast and Furious stunt.
Or some awesome spy movie about hackers and people blowing up stuff.
In reality, risk theory is a whole lot more boring, yet a whole lot more exciting at the same time.
Conversion rate optimization is about knowing your customers.
It’s really that simple.
This process of knowing your customers involves understanding their needs, creating a relationship, and intuiting how they will purchase.
To build that relationship with a customer, you need to understand how to provide for their needs.
We’re living in an advanced age. Marketing and conversion optimization have evolved to the point where we can analyze a person’s eye path on a web page, the effect of colors upon their psyche, and how much time they spend reading a blog post.
There are two things I want to convince you of in this article:
For all your e-commerce and conversion smarts, could it be that you’re missing something?
"To whom it may concern:" This has to be my favorite line when I'm opening up a new resume or getting an email with just an attachment after posting a job opening.
