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Lead Gen For Startups & B2B Technology Companies

The Millennial Market Shift: What You Should Do About It (With Data)

Hey, look! It’s another article about millennials.


Everything You Need to Know About Risk Theory and Conversion Optimization

“Risk theory” sounds sexy — like the code name for a Fast and Furious stunt.


Can You Answer These Six Questions About Your Customers?

Conversion rate optimization is about knowing your customers.


Can Neuromarketing Predict What Users Will Click on and Buy?

Predictability and Neuromarketing

We’re living in an advanced age. Marketing and conversion optimization have evolved to the point where we can analyze a person’s eye path on a web page, the effect of colors upon their psyche, and how much time they spend reading a blog post.


Why Segmentation Is the Secret to Any A/B Testing Strategy

How To Segment Your A/B Testing

There are two things I want to convince you of in this article:


How to Sell to The Spontaneous Buyer

For all your e-commerce and conversion smarts, could it be that you’re missing something?


Applying for a Job

How Potential Applicants Should Think About Jobs

"To whom it may concern:" This has to be my favorite line when I'm opening up a new resume or getting an email with just an attachment after posting a job opening.


Seven Techniques that Will Turn Your Blog Readers Into Buyers

Driving Conversions Through Your Blog

What’s the whole point of your blog?


The Anchoring Effect: Its Power on Conversion Optimization

The Anchoring Effect

Depending on how you’re wired, a term like “anchoring effect” either thrills you or bores you.


9 Reasons Why You Should Stop Freaking Out About Shopping Cart Abandonment

Shopping Cart Abandonment

In the CRO world “shopping cart abandonment” is the big hairy monster …


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