Hey, look! It’s another article about millennials.
“Risk theory” sounds sexy — like the code name for a Fast and Furious stunt.
Predictability and Neuromarketing
We’re living in an advanced age. Marketing and conversion optimization have evolved to the point where we can analyze a person’s eye path on a web page, the effect of colors upon their psyche, and how much time they spend reading a blog post.
How To Segment Your A/B Testing
There are two things I want to convince you of in this article:
For all your e-commerce and conversion smarts, could it be that you’re missing something?
How Potential Applicants Should Think About Jobs
"To whom it may concern:" This has to be my favorite line when I'm opening up a new resume or getting an email with just an attachment after posting a job opening.
Driving Conversions Through Your Blog
What’s the whole point of your blog?
The Anchoring Effect
Depending on how you’re wired, a term like “anchoring effect” either thrills you or bores you.
Shopping Cart Abandonment
In the CRO world “shopping cart abandonment” is the big hairy monster …