Schedule A Free Consultation
13 min read

The Millennial Market Shift: What You Should Do About It (With Data)

By Jeremy Smith on Feb 19, 2019 11:34:42 AM

Hey, look! It’s another article about millennials.

Blink. Bore. Click away. Bye. Not so fast.  I’m not interested in dishing out more millennial market drivel.

Instead, I want to give you cutting-edge, research-backed advice on what you should do about the millennial market shift.

Topics: Conversion Optimization Millennials
13 min read

Everything You Need to Know About Risk Theory and Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:34:30 AM

“Risk theory” sounds sexy — like the code name for a Fast and Furious stunt.

Or some awesome spy movie about hackers and people blowing up stuff.

In reality, risk theory is a whole lot more boring, yet a whole lot more exciting at the same time.

Topics: Conversion Optimization Neuromarketing Risk theory Web Psychology
15 min read

Can You Answer These Six Questions About Your Customers?

By Jeremy Smith on Feb 19, 2019 11:34:17 AM

Conversion rate optimization is about knowing your customers.

It’s really that simple.

This process of knowing your customers involves understanding their needs, creating a relationship, and intuiting how they will purchase.

To build that relationship with a customer, you need to understand how to provide for their needs.

Topics: Conversion Optimization
12 min read

7 Techniques to Convert Your Blog Readers Into Better leads

By Jeremy Smith on Feb 19, 2019 11:33:27 AM

What’s the whole point of your blog?

Are you working hard researching, writing, editing and proofreading out of the altruistic motives of your heart?

Topics: content marketing Conversion Optimization
14 min read

9 Reasons Why You Should Stop Freaking Out About Shopping Cart Abandonment

By Jeremy Smith on Feb 19, 2019 11:33:17 AM

In the CRO world “shopping cart abandonment” is the big hairy monster …

Topics: Conversion Optimization e-commerece
11 min read

Should You Attempt Conversion Optimization If Your Data Sucks?

By Jeremy Smith on Feb 19, 2019 11:33:15 AM

Topics: A/B Testing A/B Testing Analytics Conversion Optimization Google Analytics
9 min read

Social Media. Social Proof And Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:33:04 AM

Most conversion optimizers I know aren’t intensely interested in social media. Sure, they dink around on it. They add plugins here and there. They’re aware of social proof. They use it.

Topics: Conversion Optimization Social Media
14 min read

9 Psychological Techniques That Will Improve Your Product Pricing

By Jeremy Smith on Feb 19, 2019 11:32:54 AM

Howard Schultz said, “The challenge of the retail business is the human condition.”

Topics: Conversion Optimization Neuromarketing pricing prodcut psychology Web Psychology
12 min read

9 Landing Page Features that Customers Think Are BS

By Jeremy Smith on Feb 19, 2019 11:32:33 AM

Your customers have finely-tuned BS meters. They can smell that mess an Internet mile away.

Topics: Consumer Experience Conversion Optimization CTA buttons customer experience Landing Page Optimization Neuromarketing
11 min read

Ambiguity Effect and How to Keep it From Hurting Conversions

By Jeremy Smith on Feb 19, 2019 11:32:14 AM

Everybody likes a sure thing. Life is easier if you know what’s going to happen next or what you can expect in return for your investment, or for any effort. It just seems fair: If I do this, I know I’ll get that.

Topics: Cognitive Bias Conversion Optimization

Featured