Hey, look! It’s another article about millennials.
Blink. Bore. Click away. Bye. Not so fast. I’m not interested in dishing out more millennial market drivel.
Instead, I want to give you cutting-edge, research-backed advice on what you should do about the millennial market shift.
“Risk theory” sounds sexy — like the code name for a Fast and Furious stunt.
Or some awesome spy movie about hackers and people blowing up stuff.
In reality, risk theory is a whole lot more boring, yet a whole lot more exciting at the same time.
Conversion rate optimization is about knowing your customers.
It’s really that simple.
This process of knowing your customers involves understanding their needs, creating a relationship, and intuiting how they will purchase.
To build that relationship with a customer, you need to understand how to provide for their needs.
What’s the whole point of your blog?
Are you working hard researching, writing, editing and proofreading out of the altruistic motives of your heart?
In the CRO world “shopping cart abandonment” is the big hairy monster …
Most conversion optimizers I know aren’t intensely interested in social media. Sure, they dink around on it. They add plugins here and there. They’re aware of social proof. They use it.
Howard Schultz said, “The challenge of the retail business is the human condition.”
Your customers have finely-tuned BS meters. They can smell that mess an Internet mile away.
Everybody likes a sure thing. Life is easier if you know what’s going to happen next or what you can expect in return for your investment, or for any effort. It just seems fair: If I do this, I know I’ll get that.
