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Intro Lead Generator

Pick a topic, any topic.

Hey, look! It’s another article about millennials.


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Tags: Conversion Optimization, Millennials, Social Media,

“Risk theory” sounds sexy — like the code name for a Fast and Furious stunt.


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Tags: Conversion Optimization, Neuromarketing, Risk theory,

Conversion rate optimization is about knowing your customers.


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Tags: content, Conversion Optimization, ecommerce,

Predictability and Neuromarketing

We’re living in an advanced age. Marketing and conversion optimization have evolved to the...


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Tags: Conversion Optimization, e-commerce, research,

How To Segment Your A/B Testing

There are two things I want to convince you of in this article:


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Tags: A/B Testing, Conversion Optimization, segmentation,

For all your e-commerce and conversion smarts, could it be that you’re missing something?


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Tags: buyer psychology, Conversion Funnel, Conversion Optimization,

By Jeremy Smith On February 19, 2019

Applying for a Job

How Potential Applicants Should Think About Jobs

"To whom it may concern:" This has to be my favorite line when I'm opening up a...


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Tags: Business, Conversion Optimization

Driving Conversions Through Your Blog

What’s the whole point of your blog?


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Tags: content marketing, Conversion Optimization, e-commerce,

The Anchoring Effect

Depending on how you’re wired, a term like “anchoring effect” either thrills you or bores you.


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Tags: anchoring price, Cognitive Bias, Conversion Optimization,

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intro lead gen