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13 min read

The Millennial Market Shift: What You Should Do About It (With Data)

By Jeremy Smith on Feb 19, 2019 11:34:42 AM

Hey, look! It’s another article about millennials.

Blink. Bore. Click away. Bye. Not so fast.  I’m not interested in dishing out more millennial market drivel.

Instead, I want to give you cutting-edge, research-backed advice on what you should do about the millennial market shift.

Topics: Conversion Optimization Millennials
13 min read

Everything You Need to Know About Risk Theory and Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:34:30 AM

“Risk theory” sounds sexy — like the code name for a Fast and Furious stunt.

Or some awesome spy movie about hackers and people blowing up stuff.

In reality, risk theory is a whole lot more boring, yet a whole lot more exciting at the same time.

Topics: Conversion Optimization Neuromarketing Risk theory Web Psychology
15 min read

Can You Answer These Six Questions About Your Customers?

By Jeremy Smith on Feb 19, 2019 11:34:17 AM

Conversion rate optimization is about knowing your customers.

It’s really that simple.

This process of knowing your customers involves understanding their needs, creating a relationship, and intuiting how they will purchase.

To build that relationship with a customer, you need to understand how to provide for their needs.

Topics: Conversion Optimization
10 min read

To what Extent can Neuromarketing Predict What Users Will Click on and Buy?

By Jeremy Smith on Feb 19, 2019 11:34:11 AM

We’re living in an advanced age. Marketing and conversion optimization have evolved to the point where we can analyze a person’s eye path on a web page, the effect of colors upon their psyche, and how much time they spend reading a blog post.

Topics: Conversion Optimization e-commerce research Web Psychology
10 min read

Why Segmentation Is the Secret to Any A/B Testing Strategy

By Jeremy Smith on Feb 19, 2019 11:34:07 AM

How To Segment Your A/B Testing

There are two things I want to convince you of in this article:

Topics: A/B Testing Conversion Optimization segmentation Split Test Split Testing
14 min read

How to Sell to The Spontaneous Buyer

By Jeremy Smith on Feb 19, 2019 11:33:54 AM

For all your e-commerce and conversion smarts, could it be that you’re missing something?

Topics: buyer psychology Conversion Funnel Conversion Optimization Web Psychology
3 min read

Applying for a Job

By Jeremy Smith on Feb 19, 2019 11:33:27 AM

How Potential Applicants Should Think About Jobs

"To whom it may concern:" This has to be my favorite line when I'm opening up a new resume or getting an email with just an attachment after posting a job opening.

Topics: Business Conversion Optimization

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