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20 min read

The Backfire Effect: You’re Right to Get Emotional About this Cognitive Bias

By Jeremy Smith on Feb 19, 2019 11:32:02 AM

In today’s social media climate, anyone can publish negative information about you or your business. If it goes viral, it can act like a virus — seriously harming or even killing your business. And worse, like battling a real virus with a weak antibiotic, your efforts to correct phony information can strengthen false beliefs.

Topics: backfire effect Cognitive Bias Conversion Optimization Social Media Web Psychology
14 min read

The Basic Conversion Metrics Every Marketing Director Should Understand

By Jeremy Smith on Feb 19, 2019 11:31:49 AM

As a in-house marketer, you’re both an artist and a scientist.

Topics: Analytics Conversion Optimization
12 min read

The Conversion Optimization’s Guide to Copywriting

By Jeremy Smith on Feb 19, 2019 11:31:22 AM

To be a great conversion optimizer, you have to either need to know about copywriting or hire someone who does. That’s the simple truth of it.

Topics: Conversion Optimization copy
11 min read

The Definitive Framework for Conversion Psychology

By Jeremy Smith on Feb 19, 2019 11:31:05 AM

Here’s the problem with conversion optimization:

Topics: Conversion Optimization friction
16 min read

The Forer Effect: A Little Flattery Will Help Your Customers Believe — and Convert

By Jeremy Smith on Feb 19, 2019 11:30:37 AM

One thing we need to agree on about marketing and sales is that it is not about scamming people. We are all big boys and girls, so we know there is a degree of manipulation to it. A marketer has to portray their product and services in the best light possible, and in a manner that works for the customer. But you should absolutely do so honestly.

Topics: Cognitive Bias Conversion Optimization Forer Effect Web Psychology
11 min read

The Newbie Digital Marketer's Guide to Dominating Conversion Rate Analytics

By Jeremy Smith on Feb 19, 2019 11:30:13 AM

This is the square one solution that you’ve been looking for.

Topics: Analytics Conversion Optimization conversions Google Analytics
9 min read

How to Unleash the Power of Micro Conversions

By Jeremy Smith on Feb 19, 2019 11:29:48 AM

Micro conversions, in spite of the diminutive connotation of their name, are anything but a small deal. Micro conversions are a big deal.

Topics: Conversion Optimization conversions Micro Conversions
10 min read

Competitive Matrices: Psychological Consequences & Conversion Dangers

By Jeremy Smith on Feb 19, 2019 11:29:35 AM

Let’s just get this straight: There aren’t any conversion optimization best practices.

Topics: Cognitive Bias competitive matrix Conversion Optimization Neuromarketing Web Psychology
11 min read

The Psychological Motivations of Today’s Buyer and the Paradigm-Shifting Result

By Jeremy Smith on Feb 19, 2019 11:29:23 AM

The better we understand our customers, the better we become at conversion optimization. Although the digital age has given rise to new forms of marketing, it has not fundamentally changed human psychology.

Topics: buyers psychology Conversion Optimization Landing Page Optimization Neuromarketing research Web Psychology
11 min read

5 Things You Need to Know about the Psychology of Curiosity and Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:28:24 AM

Here’s one thing you don’t hear much about in conversion optimization —

Topics: Conversion Funnel Conversion Optimization Psychology of Curiosity Web Psychology