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12 min read

The Psychology of ‘New,’ and How It Creates ‘New’ Conversions

By Jeremy Smith on Feb 19, 2019 11:27:48 AM

Imagine this scenario.

Topics: Conversion Optimization customer psychology user experience Web Psychology
11 min read

The 3 Reasons that People Click On Your CTA Buttons

By Jeremy Smith on Feb 19, 2019 11:27:22 AM

Why do people click on CTA buttons?

This is one of the most rudimentary questions in all of web marketing and psychology. What makes people click on buttons?

I’m surprised that more people aren’t asking it. But then again, I’m a little weird like that. I have an insatiable curiosity about the psychological issues that motivate, define, and direct buyer behavior online.

Topics: Conversion Optimization CTA buttons Web Psychology
13 min read

The Two Simple Laws of Conversion Optimization:  Stop Doing What's Not Working; Start Doing What Will Work

By Jeremy Smith on Feb 19, 2019 11:26:56 AM

I constantly have my head in the conversion optimization space. I optimize. I strategize. I test. I change. I configure. Basically, I bleed split testing.

Topics: Conversion Optimization Laws of Conversion Optimization
12 min read

The Surprising Science Behind Customer Motivation

By Jeremy Smith on Feb 19, 2019 11:26:13 AM

Motivation is the human force behind every purchase decision.

Topics: Conversion Optimization Customer Motivation negative motivation Web Psychology
7 min read

The Science of Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:25:50 AM

If you’ve read any of my writings about conversion optimization, you’ve seen me refer again and again to the need for a scientific mindset or an understanding of science to truly understand this field and be able to effect true website optimization.

Topics: Conversion Optimization psychology science statistics
14 min read

The Surprising Science of Cognitive Fluency and Its Explosive Impact on Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:25:36 AM

As a psychology nerd, I have a fascination with issues like cognitive fluency.

Topics: Conversion Optimization Web Psychology
12 min read

Psychographics: What Every Conversion Optimizer Needs to Know

By Jeremy Smith on Feb 19, 2019 11:25:13 AM

The term psychographic sounds like voodoo.

Topics: Conversion Optimization research user experience Web Psychology
12 min read

Inbound Marketing: When is a good time to start conversion optimization

By Jeremy Smith on Feb 19, 2019 11:23:38 AM

Remember Dr. Ian Malcolm from Jurassic Park?

Dr. Malcolm’s admonition isn’t just for people who are planning to create genetically engineered dinosaurs.

It’s also for overeager digital marketers.

Topics: Analytics Conversion Optimization conversions Google Analytics
11 min read

Vanity Metrics: Reporting on website traffic or sessions is flawed

By Jeremy Smith on Feb 19, 2019 11:22:29 AM

I’m convinced that a website’s most important measurable metric is conversions. Because that is true, we need put traffic in its proper place. I think you should quit worrying about your website traffic.

Topics: A/B Testing Conversion Optimization SEO
10 min read

11 Psychological Barriers Hurting Your Landing Page Conversions

By Jeremy Smith on Feb 19, 2019 11:20:05 AM

We don’t often think about the things on our site that could be a huge turnoff. Most of the time we’re optimizing this, tweaking that, and testing the other, but we don’t realize that our site might have latent psychological barriers that turn users away and hurt our landing page conversions.

Topics: Conversion Optimization Landing Page Optimization neuromarketing Web Psychology

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