To be a great conversion optimizer, you have to either need to know about copywriting or hire someone who does. That’s the simple truth of it.
12 min read
The Conversion Optimization’s Guide to Copywriting
By Jeremy Smith on Feb 19, 2019 11:31:22 AM
Topics: Conversion Optimization copy
11 min read
Detailed Landing Page Breakdowns of Bank of America and HootSuite
By Jeremy Smith on Dec 22, 2013 4:53:35 PM
Whether a conversion for you is a lead or a sale, the elements of your landing page must all work together to convince the visitor that it’s a great idea to take action (and not the action of hitting the back button).