12 min read

The Conversion Optimization’s Guide to Copywriting

By Jeremy Smith on Feb 19, 2019 11:31:22 AM

To be a great conversion optimizer, you have to either need to know about copywriting or hire someone who does. That’s the simple truth of it.

Topics: Conversion Optimization copy
11 min read

Detailed Landing Page Breakdowns of Bank of America and HootSuite

By Jeremy Smith on Dec 22, 2013 4:53:35 PM

Whether a conversion for you is a lead or a sale, the elements of your landing page must all work together to convince the visitor that it’s a great idea to take action (and not the action of hitting the back button).

Topics: Conversion Optimization copy Landing Page Optimization Social Media