To be a great conversion optimizer, you have to either need to know about copywriting or hire someone who does. That’s the simple truth of it.
11 min read
Detailed Landing Page Breakdowns of Bank of America and HootSuite
Whether a conversion for you is a lead or a sale, the elements of your landing page must all work together to convince the visitor that it’s a great idea to take action (and not the action of hitting the back button).
