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12 min read

9 Landing Page Features that Customers Think Are BS

By Jeremy Smith on Feb 19, 2019 11:32:33 AM

Your customers have finely-tuned BS meters. They can smell that mess an Internet mile away.

Topics: Consumer Experience Conversion Optimization CTA buttons customer experience Landing Page Optimization Neuromarketing
11 min read

The 3 Reasons that People Click On Your CTA Buttons

By Jeremy Smith on Feb 19, 2019 11:27:22 AM

Why do people click on CTA buttons?

This is one of the most rudimentary questions in all of web marketing and psychology. What makes people click on buttons?

I’m surprised that more people aren’t asking it. But then again, I’m a little weird like that. I have an insatiable curiosity about the psychological issues that motivate, define, and direct buyer behavior online.

Topics: Conversion Optimization CTA buttons Web Psychology