Your customers have finely-tuned BS meters. They can smell that mess an Internet mile away.
12 min read
11 min read
Why do people click on CTA buttons?
This is one of the most rudimentary questions in all of web marketing and psychology. What makes people click on buttons?
I’m surprised that more people aren’t asking it. But then again, I’m a little weird like that. I have an insatiable curiosity about the psychological issues that motivate, define, and direct buyer behavior online.