12 min read

How to Become a Conversion Optimization Jedi In Two Weeks — Or Less

By Jeremy Smith on Jul 4, 2016 8:00:41 AM

So you’d like to become a conversion rate optimization guru?

Topics: Conversion Optimization e-commerce Split Testing
10 min read

7 Email Marketing Facts that Will Improve Your Conversions

By Jeremy Smith on Mar 30, 2014 4:22:22 PM

Email marketing is not dead. In reality, it’s still the best tactic for generating B2B and B2C leads, nurturing those leads, and scoring tons of conversions.

Topics: content Conversion Optimization e-commerce Email Marketin Email Marketing mobile
13 min read

Live Chat vs. Pop-ups: Which one generates more leads and sales?

By Jeremy Smith on Feb 6, 2014 3:44:38 PM

Most lead generation and e-commerce websites have one or the other — either  pop-ups or live chat. Both are designed to improve conversions. The question is, which one is better?

Topics: A/B Testing Conversion Optimization e-commerce Web Psychology