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Lead Gen For Startups & B2B Technology Companies

Can Neuromarketing Predict What Users Will Click on and Buy?

Predictability and Neuromarketing

We’re living in an advanced age. Marketing and conversion optimization have evolved to the point where we can analyze a person’s eye path on a web page, the effect of colors upon their psyche, and how much time they spend reading a blog post.


Seven Techniques that Will Turn Your Blog Readers Into Buyers

Driving Conversions Through Your Blog

What’s the whole point of your blog?


Squeezing More Conversions from your Thank You Pages

How To Get Conversions From Your Thank You Pages

I love showing people untapped sources of conversions. One such untapped source is the "thank you" page. It’s been long viewed as a compulsory part of nodding to the customer’s sign-up or download. I’m here to tell you that it’s more — so much more.


Increase Conversions By Targeting The Emotional Sweet Spot

Reaching Your Customer's Emotions

Prepare to get emotional. You may not know this, but 100% of the customers who buy from your site or convert on your site are driven by emotion. We are emotional creatures. We cannot remove emotions from the equation of decision-making in daily life.


Top 10 E-commerce Fears of the Everyday Online Shopper

How To Ease Customer Fears On Your Ecommerce Site

There are two MAIN factors that will help you achieve success in e-commerce – understanding who your customers are and solving their problems before they arise. It's the only way your site will achieve the best conversions every time.


The Top 7 Places Where People Leave Your Conversion Funnel

How To Keep Users In Your Conversion Funnel

Your conversion funnel might have some major problems — spots where conversions are getting destroyed. Just think. If you can stop up all those holes, you will begin seeing huge improvements in your conversion numbers.


How to Become a Conversion Optimization Jedi In Two Weeks — Or Less

So you’d like to become a conversion rate optimization guru?


7 Email Marketing Facts that Will Improve Your Conversions

What You Need To Know About Email Marketing

Email marketing is not dead. In reality, it’s still the best tactic for generating B2B and B2C leads, nurturing those leads, and scoring tons of conversions.


Live Chat vs. Pop-ups: Which one generates more leads and sales?

Live Chat vs. Pop-ups

Most lead generation and e-commerce websites have one or the other — either  pop-ups or live chat. Both are designed to improve conversions. The question is, which one is better?


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