We’re living in an advanced age. Marketing and conversion optimization have evolved to the point where we can analyze a person’s eye path on a web page, the effect of colors upon their psyche, and how much time they spend reading a blog post.

How To Get Conversions From Your Thank You Pages

I love showing people untapped sources of conversions. One such untapped source is the "thank you" page. It’s been long viewed as a compulsory part of nodding to the customer’s sign-up or download. I’m here to tell you that it’s more — so much more.

Reaching Your Customer's Emotions

Prepare to get emotional. You may not know this, but 100% of the customers who buy from your site or convert on your site are driven by emotion. We are emotional creatures. We cannot remove emotions from the equation of decision-making in daily life.

How To Ease Customer Fears On Your Ecommerce Site

There are two MAIN factors that will help you achieve success in e-commerce – understanding who your customers are and solving their problems before they arise. It's the only way your site will achieve the best conversions every time.

How To Keep Users In Your Conversion Funnel

Your conversion funnel might have some major problems — spots where conversions are getting destroyed. Just think. If you can stop up all those holes, you will begin seeing huge improvements in your conversion numbers.

So you’d like to become a conversion rate optimization guru?

Email marketing is not dead. In reality, it’s still the best tactic for generating B2B and B2C leads, nurturing those leads, and scoring tons of conversions.