Lead Gen For Startups & B2B Technology Companies

Search Console in Google Analytics

Three Important Questions You Can Answer In The Search Console Reports

Understanding your users’ behavior is key to a successful online marketing strategy.

Can You Answer These Six Questions About Your Customers?

Conversion rate optimization is about knowing your customers.

The Anchoring Effect: Its Power on Conversion Optimization

The Anchoring Effect

Depending on how you’re wired, a term like “anchoring effect” either thrills you or bores you.

How to Decide on Discounts: The Perceived Value Factor

The Perceived Value Factor

“Perceived value” may not sound like the world’s most exciting feature, but it has far-reaching effects.

Google Analytics Setup Best Practices

Google Analytics is the gold standard.

How To Use Google Analytics To Find Out Which Inbound Campaign Works The Best

Have you ever wondered if that display campaign you are running is working or not?  Or maybe you see a great open- and click-through rate on your email campaigns, but low conversions.

How to Optimize Site Search for Maximum Conversions

Site search.

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