12 min read

The Basics For Setting Up Google Analytics

By Jeremy Smith on Aug 31, 2017 12:54:43 PM

Google Analytics is the gold standard.

It's the most commonly used freemium web analytics tools and if you ask me, the best.

Odds are you're probably using it right now, maybe not as often as you should, but you have it.

Topics: Analytics ecommerce Google Analytics
9 min read

Inbound Marketing: Using Google Analytics to identify which campaigns are outperforming the rest

By Jeremy Smith on Jul 7, 2016 8:00:41 AM

Have you ever wondered if that display campaign you are running is working or not?  Or maybe you see a great open- and click-through rate on your email campaigns, but low conversions.

Meanwhile, since you have started optimizing your campaign, your leads and/or revenue are increasing, but everyone thinks it's because of paid search.

Many digital marketers unknowingly optimize for conversions by following the Last Click Wins strategy.

Topics: Conversion Optimization ecommerce Google Analytics online marketing Social Media
13 min read

How to Optimize Site Search for Maximum Conversions

By Jeremy Smith on May 26, 2016 4:14:07 PM

Site search.  What is it? And why does it matter?

Site search is onsite search functionality.

Topics: Conversion Optimization ecommerce Google Analytics site search