17 min read

The 11-Point Checklist for Email Marketing Success

By Jeremy Smith on Sep 10, 2015 1:15:34 PM

Email marketing is a mainstay for today’s business. Online, offline, or out of line, you have to have an email marketing strategy, and you’ve got to continually refine that strategy to keep your conversion rate high.

Topics: Business Conversion Optimization Email Marketing
11 min read

The E-commerce Site's Data-Driven Guide to Mobile Conversion Success

By Jeremy Smith on Feb 16, 2015 12:25:43 PM

Most conversion optimizers are spending their time crafting PPC ad copy, optimizing landing pages, and crafting call to actions.

Topics: Conversion Optimization Email Marketing
14 min read

Increase Conversions By Personalizing Your Landing Pages

By Jeremy Smith on Sep 15, 2014 12:35:18 PM

You’ve heard of personalization, but do you know what it is? Do you know how to do it?

Topics: A/B Testing Conversion Optimization Email Marketing Landing Page Optimization online marketing personalization
10 min read

7 Email Marketing Facts that Will Improve Your Conversions

By Jeremy Smith on Mar 30, 2014 4:22:22 PM

Email marketing is not dead. In reality, it’s still the best tactic for generating B2B and B2C leads, nurturing those leads, and scoring tons of conversions.

Topics: content Conversion Optimization e-commerce Email Marketin Email Marketing mobile