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16 min read

The Forer Effect: A Little Flattery Will Help Your Customers Believe — and Convert

By Jeremy Smith on Feb 19, 2019 11:30:37 AM

One thing we need to agree on about marketing and sales is that it is not about scamming people. We are all big boys and girls, so we know there is a degree of manipulation to it. A marketer has to portray their product and services in the best light possible, and in a manner that works for the customer. But you should absolutely do so honestly.

Topics: Cognitive Bias Conversion Optimization Forer Effect Web Psychology

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