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11 min read

The Definitive Framework for Conversion Psychology

By Jeremy Smith on Feb 19, 2019 11:31:05 AM

Here’s the problem with conversion optimization:

Topics: Conversion Optimization friction methodology trust signals
14 min read

Four Psychological Triggers on Your Landing Pages That Are Turning Customers Away

By Jeremy Smith on Feb 19, 2019 11:25:24 AM

Why are Your Landing Pages Turning Customers Away?

You’ve worked hard on your landing page — really hard. You’ve fine-tuned every last pixel on your CTA button, retinted the image several more times, wordsmithed the heck out of that headline, and placed that killer testimonial right where you want it to be.

Topics: anxiety friction Landing Page Optimization Testimonials user experience Web Psychology
12 min read

Optimizing For Conversions: Finding & Eliminating Friction

By Jeremy Smith on Apr 7, 2016 4:30:55 AM

Part  4 of  5 - Optimizing For  Conversions -  Finding  & Eliminating Friction 

Topics: Conversion Optimization Conversion Triangle friction user intent Value Proposition
12 min read

Conversion Triangle: A Process For Identifying User Intent

By Jeremy Smith on Apr 7, 2016 4:29:34 AM

Introduction:  Optimizing For Conversions With User Intent

Topics: Conversion Optimization Conversion Triangle friction Optimizing For Conversions user experience user intent Value Proposition

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