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11 min read

Should You Attempt Conversion Optimization If Your Data Sucks?

By Jeremy Smith on Feb 19, 2019 11:33:15 AM

Topics: A/B Testing A/B Testing Analytics Conversion Optimization Google Analytics
11 min read

The Newbie Digital Marketer's Guide to Dominating Conversion Rate Analytics

By Jeremy Smith on Feb 19, 2019 11:30:13 AM

This is the square one solution that you’ve been looking for.

Topics: Analytics Conversion Optimization conversions Google Analytics
12 min read

Inbound Marketing: When is a good time to start conversion optimization

By Jeremy Smith on Feb 19, 2019 11:23:38 AM

Remember Dr. Ian Malcolm from Jurassic Park?

Dr. Malcolm’s admonition isn’t just for people who are planning to create genetically engineered dinosaurs.

It’s also for overeager digital marketers.

Topics: Analytics Conversion Optimization conversions Google Analytics
12 min read

10 Questions to Ask Customers to Gather Insight for Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:19:09 AM

What if you could get inside your customers’ heads and really understand what drove them, so you could provide guidance?

Topics: content content marketing Conversion Optimization Google Analytics Landing Page Optimization online marketing sales funnel Social Media user experience
12 min read

The Basics For Setting Up Google Analytics

By Jeremy Smith on Aug 31, 2017 12:54:43 PM

Google Analytics is the gold standard.

It's the most commonly used freemium web analytics tools and if you ask me, the best.

Odds are you're probably using it right now, maybe not as often as you should, but you have it.

Topics: Analytics ecommerce Google Analytics
9 min read

Inbound Marketing: Using Google Analytics to identify which campaigns are outperforming the rest

By Jeremy Smith on Jul 7, 2016 8:00:41 AM

Have you ever wondered if that display campaign you are running is working or not?  Or maybe you see a great open- and click-through rate on your email campaigns, but low conversions.

Meanwhile, since you have started optimizing your campaign, your leads and/or revenue are increasing, but everyone thinks it's because of paid search.

Many digital marketers unknowingly optimize for conversions by following the Last Click Wins strategy.

Topics: Conversion Optimization ecommerce Google Analytics online marketing Social Media
13 min read

How to Optimize Site Search for Maximum Conversions

By Jeremy Smith on May 26, 2016 4:14:07 PM

Site search.  What is it? And why does it matter?

Site search is onsite search functionality.

Topics: Conversion Optimization ecommerce Google Analytics site search
10 min read

How To Fix Keywords That Show Not Provided In Adwords

By Jeremy Smith on Apr 10, 2014 4:10:21 PM

It’s true. The rumors, the mayhem, the mass hysteria, and the meteoric rise of hyperventilating corporate marketers.

Topics: Analytics Conversion Optimization Google Analytics PPC

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