Marketers often have trouble keeping up with all of the changes that Google makes in AdWords during the year. Digital marketers almost always have to rely on experience and/or certain blogs that publish changes and how those changes will affect their campaigns. Even when keeping up with changes, we can make simple mistakes that could cost us thousands of dollars in lost click-throughs and conversions.
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Common AdWords Mistakes Digital Marketers Make 101
By Jeremy Smith on Dec 3, 2013 12:12:05 PM