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12 min read

9 Landing Page Features that Customers Think Are BS

By Jeremy Smith on Feb 19, 2019 11:32:33 AM

Your customers have finely-tuned BS meters. They can smell that mess an Internet mile away.

Topics: Consumer Experience Conversion Optimization CTA buttons customer experience Landing Page Optimization Neuromarketing
11 min read

The Psychological Motivations of Today’s Buyer and the Paradigm-Shifting Result

By Jeremy Smith on Feb 19, 2019 11:29:23 AM

The better we understand our customers, the better we become at conversion optimization. Although the digital age has given rise to new forms of marketing, it has not fundamentally changed human psychology.

Topics: buyers psychology Conversion Optimization Landing Page Optimization Neuromarketing research Web Psychology
10 min read

11 Psychological Barriers Hurting Your Landing Page Conversions

By Jeremy Smith on Feb 19, 2019 11:20:05 AM

We don’t often think about the things on our site that could be a huge turnoff. Most of the time we’re optimizing this, tweaking that, and testing the other, but we don’t realize that our site might have latent psychological barriers that turn users away and hurt our landing page conversions.

Topics: Conversion Optimization Landing Page Optimization neuromarketing Web Psychology
9 min read

10 Things You Should Consider Before  Doing Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:19:42 AM

I’ve been doing conversion rate optimization for a while, plus telling other people how to do CRO. Conversion rate optimization requires a lot of data, a little bit of science, a ton of knowledge, and a load of patience. But it’s really not that complicated — as long as you go into it with the right mindset.

Topics: A/B Testing content Conversion Optimization Landing Page Optimization SEO
12 min read

10 Questions to Ask Customers to Gather Insight for Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:19:09 AM

What if you could get inside your customers’ heads and really understand what drove them, so you could provide guidance?

Topics: content content marketing Conversion Optimization Google Analytics Landing Page Optimization online marketing sales funnel Social Media user experience
13 min read

Optimizing For Conversions: Quickly Measuring Value Proposition

By Jeremy Smith on Apr 7, 2016 4:30:42 AM

Part 3 of 5 - Optimizing For Conversions:  Measuring  Your Value Proposition

Topics: Conversion Funnel Conversion Optimization Conversion Triangle Landing Page Optimization user intent Value Proposition
11 min read

Part 1: Relevance - Matching User Intent

By Jeremy Smith on Apr 7, 2016 4:30:27 AM

Part 1 of 5  - Optimizing For Conversions:  Increasing Relevance 

Topics: Conversion Optimization Landing Page Optimization Relevance user intent Value Proposition
11 min read

Creating a Unique Selling Proposition That Improves Conversions

By Jeremy Smith on Sep 17, 2015 6:00:49 AM

A unique selling proposition is fine and good. But a USP that doesn’t improve conversions is useless.

Topics: Conversion Optimization Landing Page Optimization
13 min read

Inbound Marketing: Webpage Optimization And Reassessing Your Unique Value Proposition

By Jeremy Smith on Jun 18, 2015 8:03:45 AM

If you're a marketing professional or a conversion person, then there's a good chance you've heard the phrase "unique selling proposition,” or USP if you want to be all jargony about it.

Topics: Conversion Optimization Landing Page Optimization
12 min read

5 Things That Your Buyers Are Trying to Avoid

By Jeremy Smith on May 28, 2015 7:51:34 AM

Conversion optimization usually focuses on what users want. In this article, I’m homing in on the things that buyers want to avoid.

Topics: Conversion Optimization Landing Page Optimization

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