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Lead Gen For Startups & B2B Technology Companies

7 Really Annoying Things People Do on Their Landing Pages

Do's And Dont's of Landing Page Optimization

The world is full of awful landing pages. During my research for this article, I threw up a little bit in my mouth on at least four separate occasions.


The Anchoring Effect: Its Power on Conversion Optimization

The Anchoring Effect

Depending on how you’re wired, a term like “anchoring effect” either thrills you or bores you.


9 Reasons Why You Should Stop Freaking Out About Shopping Cart Abandonment

Shopping Cart Abandonment

In the CRO world “shopping cart abandonment” is the big hairy monster …


Squeezing More Conversions from your Thank You Pages

How To Get Conversions From Your Thank You Pages

I love showing people untapped sources of conversions. One such untapped source is the "thank you" page. It’s been long viewed as a compulsory part of nodding to the customer’s sign-up or download. I’m here to tell you that it’s more — so much more.


Stop Obsessing Over Button Color

What Color Should My Buttons Be?

Want to get in an animated discussion with a conversion optimization expert?


9 Landing Page Features that Customers Think Are BS

Your customers have finely-tuned BS meters. They can smell that mess an Internet mile away.


A Little Clarity on the ‘Ambiguity Effect’ and How to Keep it From Hurting Conversions

Everybody likes a sure thing. Life is easier if you know what’s going to happen next or what you can expect in return for your investment, or for any effort. It just seems fair: If I do this, I know I’ll get that.


How to Decide on Discounts: The Perceived Value Factor

The Perceived Value Factor

“Perceived value” may not sound like the world’s most exciting feature, but it has far-reaching effects.


The Psychological Motivations of Today’s Buyer and the Paradigm-Shifting Result

The better we understand our customers, the better we become at conversion optimization. Although the digital age has given rise to new forms of marketing, it has not fundamentally changed human psychology.


How to Turn Your Images into a Secret Weapon for More Conversions

Image Conversion Rates

Let me go ahead and say something that is really obvious. Ready? Okay.


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