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11 min read

7 Really Annoying Things People Do on Their Landing Pages

By Jeremy Smith on Feb 19, 2019 11:33:39 AM

Do's And Dont's of Landing Page Optimization

The world is full of awful landing pages. During my research for this article, I threw up a little bit in my mouth on at least four separate occasions.

Topics: Landing Page Optimization Web Psychology
11 min read

The Anchoring Effect: Its Power on Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:33:22 AM

The Anchoring Effect

Depending on how you’re wired, a term like “anchoring effect” either thrills you or bores you.

Topics: anchoring price Cognitive Bias Conversion Optimization ecommerce Landing Page Optimization Web Psychology
12 min read

Squeezing More Conversions from your Thank You Pages

By Jeremy Smith on Feb 19, 2019 11:32:52 AM

How To Get Conversions From Your Thank You Pages

I love showing people untapped sources of conversions. One such untapped source is the "thank you" page. It’s been long viewed as a compulsory part of nodding to the customer’s sign-up or download. I’m here to tell you that it’s more — so much more.

Topics: Conversion Funnel Conversion Optimization e-commerce Landing Page Optimization
12 min read

Stop Obsessing Over Button Color

By Jeremy Smith on Feb 19, 2019 11:32:40 AM

What Color Should My Buttons Be?

Want to get in an animated discussion with a conversion optimization expert?

Topics: Conversion Optimization conversions CTA buttons Landing Page Optimization Neuromarketing Web Psychology
12 min read

9 Landing Page Features that Customers Think Are BS

By Jeremy Smith on Feb 19, 2019 11:32:33 AM

Your customers have finely-tuned BS meters. They can smell that mess an Internet mile away.

Topics: Consumer Experience Conversion Optimization CTA buttons customer experience Landing Page Optimization Neuromarketing
9 min read

How to Decide on Discounts: The Perceived Value Factor

By Jeremy Smith on Feb 19, 2019 11:30:01 AM

The Perceived Value Factor

“Perceived value” may not sound like the world’s most exciting feature, but it has far-reaching effects.

Topics: ecommerce Landing Page Optimization Neuromarketing product psychology Web Psychology
11 min read

The Psychological Motivations of Today’s Buyer and the Paradigm-Shifting Result

By Jeremy Smith on Feb 19, 2019 11:29:23 AM

The better we understand our customers, the better we become at conversion optimization. Although the digital age has given rise to new forms of marketing, it has not fundamentally changed human psychology.

Topics: buyers psychology Conversion Optimization Landing Page Optimization Neuromarketing research Web Psychology

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