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9 min read

How to Decide on Discounts: The Perceived Value Factor

By Jeremy Smith on Feb 19, 2019 11:30:01 AM

The Perceived Value Factor

“Perceived value” may not sound like the world’s most exciting feature, but it has far-reaching effects.

Topics: ecommerce Landing Page Optimization Neuromarketing product psychology Web Psychology
11 min read

The Psychological Motivations of Today’s Buyer and the Paradigm-Shifting Result

By Jeremy Smith on Feb 19, 2019 11:29:23 AM

The better we understand our customers, the better we become at conversion optimization. Although the digital age has given rise to new forms of marketing, it has not fundamentally changed human psychology.

Topics: buyers psychology Conversion Optimization Landing Page Optimization Neuromarketing research Web Psychology
12 min read

How to Turn Your Images into a Secret Weapon for More Conversions

By Jeremy Smith on Feb 19, 2019 11:28:36 AM

Image Conversion Rates

Let me go ahead and say something that is really obvious. Ready? Okay.

Topics: Conversion Optimization images Landing Page Optimization Web Psychology
14 min read

Four Psychological Triggers on Your Landing Pages That Are Turning Customers Away

By Jeremy Smith on Feb 19, 2019 11:25:24 AM

Why are Your Landing Pages Turning Customers Away?

You’ve worked hard on your landing page — really hard. You’ve fine-tuned every last pixel on your CTA button, retinted the image several more times, wordsmithed the heck out of that headline, and placed that killer testimonial right where you want it to be.

Topics: anxiety friction Landing Page Optimization Testimonials user experience Web Psychology
11 min read

How SEO & CRO work together

By Jeremy Smith on Feb 19, 2019 11:24:11 AM

Wouldn’t it be nice if you could totally nail it with CRO and SEO at the same time? Thankfully, it’s possible.

Topics: content Conversion Optimization CRO Landing Page Optimization Page Load Time SEO
10 min read

11 Psychological Barriers Hurting Your Landing Page Conversions

By Jeremy Smith on Feb 19, 2019 11:20:05 AM

What's Hurting Your Landing Page Conversion Rate?

We don’t often think about the things on our site that could be a huge turnoff. Most of the time we’re optimizing this, tweaking that, and testing the other, but we don’t realize that our site might have latent psychological barriers that turn users away and hurt our landing page conversions.

Topics: Conversion Optimization Landing Page Optimization neuromarketing Web Psychology
9 min read

Conversion Rate Optimization: 10 Things You Must Know

By Jeremy Smith on Feb 19, 2019 11:19:42 AM

How I Approach Conversion Optimization

I’ve been doing conversion rate optimization for a while, plus telling other people how to do CRO. Conversion rate optimization requires a lot of data, a little bit of science, a ton of knowledge, and a load of patience. But it’s really not that complicated — as long as you go into it with the right mindset.

Topics: A/B Testing content Conversion Optimization Landing Page Optimization SEO