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12 min read

How to Turn Your Images into a Secret Weapon for More Conversions

By Jeremy Smith on Feb 19, 2019 11:28:36 AM

Image Conversion Rates

Let me go ahead and say something that is really obvious. Ready? Okay.

Topics: Conversion Optimization images Landing Page Optimization Web Psychology
14 min read

Four Psychological Triggers on Your Landing Pages That Are Turning Customers Away

By Jeremy Smith on Feb 19, 2019 11:25:24 AM

Why are Your Landing Pages Turning Customers Away?

You’ve worked hard on your landing page — really hard. You’ve fine-tuned every last pixel on your CTA button, retinted the image several more times, wordsmithed the heck out of that headline, and placed that killer testimonial right where you want it to be.

Topics: anxiety friction Landing Page Optimization Testimonials user experience Web Psychology
10 min read

11 Psychological Barriers Hurting Your Landing Page Conversions

By Jeremy Smith on Feb 19, 2019 11:20:05 AM

We don’t often think about the things on our site that could be a huge turnoff. Most of the time we’re optimizing this, tweaking that, and testing the other, but we don’t realize that our site might have latent psychological barriers that turn users away and hurt our landing page conversions.

Topics: Conversion Optimization Landing Page Optimization neuromarketing Web Psychology
9 min read

10 Things You Should Consider Before  Doing Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:19:42 AM

I’ve been doing conversion rate optimization for a while, plus telling other people how to do CRO. Conversion rate optimization requires a lot of data, a little bit of science, a ton of knowledge, and a load of patience. But it’s really not that complicated — as long as you go into it with the right mindset.

Topics: A/B Testing content Conversion Optimization Landing Page Optimization SEO
12 min read

10 Questions to Ask Customers to Gather Insight for Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:19:09 AM

What if you could get inside your customers’ heads and really understand what drove them, so you could provide guidance?

Thanks to brain-mapping data and technology provided by groups like the Human Connectome Project, this isn’t a far-fetched, futuristic idea.

(Man, I love science.)

Topics: content content marketing Conversion Optimization Google Analytics Landing Page Optimization online marketing sales funnel Social Media user experience
13 min read

Optimizing For Conversions: Quickly Measuring Value Proposition

By Jeremy Smith on Apr 7, 2016 4:30:42 AM

Part 3 of 5 - Optimizing For Conversions:  Measuring  Your Value Proposition

Topics: Conversion Funnel Conversion Optimization Conversion Triangle Landing Page Optimization user intent Value Proposition
11 min read

Part 1: Relevance - Matching User Intent

By Jeremy Smith on Apr 7, 2016 4:30:27 AM

Part 1 of 5  - Optimizing For Conversions:  Increasing Relevance 

Topics: Conversion Optimization Landing Page Optimization Relevance user intent Value Proposition

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