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11 min read

Creating a Unique Selling Proposition That Improves Conversions

By Jeremy Smith on Sep 17, 2015 6:00:49 AM

A unique selling proposition is fine and good. But a USP that doesn’t improve conversions is useless.

Topics: Conversion Optimization Landing Page Optimization
13 min read

Inbound Marketing: Webpage Optimization And Reassessing Your Unique Value Proposition

By Jeremy Smith on Jun 18, 2015 8:03:45 AM

If you're a marketing professional or a conversion person, then there's a good chance you've heard the phrase "unique selling proposition,” or USP if you want to be all jargony about it.

Topics: Conversion Optimization Landing Page Optimization
12 min read

5 Things That Your Buyers Are Trying to Avoid

By Jeremy Smith on May 28, 2015 7:51:34 AM

Conversion optimization usually focuses on what users want. In this article, I’m homing in on the things that buyers want to avoid.

Topics: Conversion Optimization Landing Page Optimization
15 min read

How the Choice-Supportive Bias Can Increase Your Conversion Rate

By Jeremy Smith on Feb 19, 2015 8:42:43 AM

Occasionally, conversion optimizers discover psychological nuggets that turn their world upside down and push their conversion rates through the roof.

Topics: Conversion Optimization Landing Page Optimization psychological bias Web Psychology
9 min read

Five Conversion Boosters That You're Not Using (and Should Be)

By Jeremy Smith on Feb 2, 2015 7:38:50 AM

For the record, I’m extremely skeptical of any conversion optimization “best practices.”

Topics: A/B Testing conversion boosters Conversion Optimization Landing Page Optimization Web Psychology
11 min read

Why Page Load Time Matters for Conversion Optimization

By Jeremy Smith on Dec 11, 2014 7:45:28 AM

When most clients come to me for conversion optimization, I generally do some basic investigation — like checking page load time — and I generally get the same response:

Topics: Conversion Optimization Landing Page Optimization Page Load Time
8 min read

Inbound Marketing:  Landing Page optimization With a 2 step tear down

By Jeremy Smith on Nov 10, 2014 7:45:08 AM

In this article, I’m going to give you a glimpse into the secret life of a conversion rate optimizer. I’m going to share with you how to tear apart any page like a conversion optimization ninja. This is your complete guide to a landing page analysis.

Topics: Conversion Optimization Landing Page Optimization

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