A landing page is a single page, distinct from the main website, that has as its goal a conversion. Landing pages, according to the purists’ definition, has no navigation to the main website, and has nothing to get in the way of a conversion.
12 min read
14 min read
\One of the biggest questions in landing page research today is how much content should the landing page have?
10 min read
There’s some serious controversy in the conversion optimization community over this issue: Should you put your CTA above the fold or below it?
Topics: content Landing Page Optimization
11 min read
Whether a conversion for you is a lead or a sale, the elements of your landing page must all work together to convince the visitor that it’s a great idea to take action (and not the action of hitting the back button).