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12 min read

Four Questions Your Landing Page Needs to Answer

By Jeremy Smith on Sep 11, 2014 12:52:18 PM

A landing page is a single page, distinct from the main website, that has as its goal a conversion. Landing pages, according to the purists’ definition, has no navigation to the main website, and has nothing to get in the way of a conversion.

Topics: Conversion Optimization Landing Page Optimization
14 min read

How Many Words Should You Have on Your Landing Page?

By Jeremy Smith on Aug 14, 2014 7:59:18 AM

\One of the biggest questions in landing page research today is how much content should the landing page have?

Topics: content Conversion Optimization Landing Page Optimization Web Psychology
10 min read

The Great Divide: Should you put your CTA above the fold or below it?

By Jeremy Smith on Aug 7, 2014 7:36:11 AM

There’s some serious controversy in the conversion optimization community over this issue: Should you put your CTA above the fold or below it?

Topics: content Landing Page Optimization
11 min read

Detailed Landing Page Breakdowns of Bank of America and HootSuite

By Jeremy Smith on Dec 22, 2013 4:53:35 PM

Whether a conversion for you is a lead or a sale, the elements of your landing page must all work together to convince the visitor that it’s a great idea to take action (and not the action of hitting the back button).

Topics: Conversion Optimization copy Landing Page Optimization Social Media

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