“Risk theory” sounds sexy — like the code name for a Fast and Furious stunt.
Or some awesome spy movie about hackers and people blowing up stuff.
In reality, risk theory is a whole lot more boring, yet a whole lot more exciting at the same time.
13 min read
Everything You Need to Know About Risk Theory and Conversion Optimization
By Jeremy Smith on Feb 19, 2019 11:34:30 AM
Topics: Conversion Optimization Neuromarketing Risk theory Web Psychology
14 min read
9 Psychological Techniques That Will Improve Your Product Pricing
By Jeremy Smith on Feb 19, 2019 11:32:54 AM
Howard Schultz said, “The challenge of the retail business is the human condition.”
Topics: Conversion Optimization Neuromarketing pricing prodcut psychology Web Psychology
12 min read
Stop Obsessing Over Button Color
By Jeremy Smith on Feb 19, 2019 11:32:40 AM
What Color Should My Buttons Be?
Want to get in an animated discussion with a conversion optimization expert?
Topics: Conversion Optimization conversions CTA buttons Landing Page Optimization Neuromarketing Web Psychology
12 min read
9 Landing Page Features that Customers Think Are BS
By Jeremy Smith on Feb 19, 2019 11:32:33 AM
Your customers have finely-tuned BS meters. They can smell that mess an Internet mile away.
Topics: Consumer Experience Conversion Optimization CTA buttons customer experience Landing Page Optimization Neuromarketing
9 min read
How to Decide on Discounts: The Perceived Value Factor
By Jeremy Smith on Feb 19, 2019 11:30:01 AM
The Perceived Value Factor
“Perceived value” may not sound like the world’s most exciting feature, but it has far-reaching effects.
Topics: ecommerce Landing Page Optimization Neuromarketing product psychology Web Psychology
10 min read
Competitive Matrices: Psychological Consequences & Conversion Dangers
By Jeremy Smith on Feb 19, 2019 11:29:35 AM
Let’s just get this straight: There aren’t any conversion optimization best practices.
Topics: Cognitive Bias competitive matrix Conversion Optimization Neuromarketing Web Psychology
11 min read
The Psychological Motivations of Today’s Buyer and the Paradigm-Shifting Result
By Jeremy Smith on Feb 19, 2019 11:29:23 AM
The better we understand our customers, the better we become at conversion optimization. Although the digital age has given rise to new forms of marketing, it has not fundamentally changed human psychology.
