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Lead Gen For Startups & B2B Technology Companies

Everything You Need to Know About Risk Theory and Conversion Optimization

“Risk theory” sounds sexy — like the code name for a Fast and Furious stunt.


The Social Self: How to Use Social Media to Satisfy the Primal Need for Connection (and Score More Conversions)

Most conversion optimizers I know aren’t intensely interested in social media. Sure, they dink around on it. They add plugins here and there. They’re aware of social proof. They use it.


9 Psychological Techniques That Will Improve Your Product Pricing

Howard Schultz said, “The challenge of the retail business is the human condition.”


Stop Obsessing Over Button Color

What Color Should My Buttons Be?

Want to get in an animated discussion with a conversion optimization expert?


9 Landing Page Features that Customers Think Are BS

Your customers have finely-tuned BS meters. They can smell that mess an Internet mile away.


A Little Clarity on the ‘Ambiguity Effect’ and How to Keep it From Hurting Conversions

Everybody likes a sure thing. Life is easier if you know what’s going to happen next or what you can expect in return for your investment, or for any effort. It just seems fair: If I do this, I know I’ll get that.


How to Decide on Discounts: The Perceived Value Factor

The Perceived Value Factor

“Perceived value” may not sound like the world’s most exciting feature, but it has far-reaching effects.


Competitive Matrices: Psychological Consequences & Conversion Dangers

Let’s just get this straight: There aren’t any conversion optimization best practices.


The Psychological Motivations of Today’s Buyer and the Paradigm-Shifting Result

The better we understand our customers, the better we become at conversion optimization. Although the digital age has given rise to new forms of marketing, it has not fundamentally changed human psychology.


Three Features of Conversion Psychology That Will Attract the Modern Customer

Selling stuff has come a long way since those guys who did the vacuum cleaner demonstrations.


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