“Risk theory” sounds sexy — like the code name for a Fast and Furious stunt.
Or some awesome spy movie about hackers and people blowing up stuff.
In reality, risk theory is a whole lot more boring, yet a whole lot more exciting at the same time.
By Jeremy Smith on Feb 19, 2019 11:34:30 AM
“Risk theory” sounds sexy — like the code name for a Fast and Furious stunt.
Or some awesome spy movie about hackers and people blowing up stuff.
In reality, risk theory is a whole lot more boring, yet a whole lot more exciting at the same time.
By Jeremy Smith on Feb 19, 2019 11:32:54 AM
Howard Schultz said, “The challenge of the retail business is the human condition.”
By Jeremy Smith on Feb 19, 2019 11:32:33 AM
Your customers have finely-tuned BS meters. They can smell that mess an Internet mile away.
By Jeremy Smith on Feb 19, 2019 11:29:35 AM
Let’s just get this straight: There aren’t any conversion optimization best practices.
By Jeremy Smith on Feb 19, 2019 11:29:23 AM
The better we understand our customers, the better we become at conversion optimization. Although the digital age has given rise to new forms of marketing, it has not fundamentally changed human psychology.
By Jeremy Smith on Feb 19, 2019 11:27:11 AM
Selling stuff has come a long way since those guys who did the vacuum cleaner demonstrations.
By Jeremy Smith on Feb 19, 2019 11:22:06 AM
Many times, marketers spend their time trying to push against a wall that is fixed and immovable. They throw effort, time, resources, money and personnel into a lost cause.
By Jeremy Smith on Jan 21, 2016 11:44:17 AM
A recent blog post at Radware took on two sacred cows about website load times and said what many of us think about image loading and page speed is wrong. They based their claim on neurological testing they commissioned.
By Jeremy Smith on Dec 3, 2015 3:22:49 AM
Earlier this year, I gobsmacked readers with an article about 67 Ways to Increase Conversion with Cognitive Biases. It was meant to be a primer about how we all have cognitive biases, which we cannot control and that pretty much drive the way we view the world. It was a good introduction, if I say so myself, but there wasn’t room to say much about what good it is to know about each of these biases.