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13 min read

Everything You Need to Know About Risk Theory and Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:34:30 AM

“Risk theory” sounds sexy — like the code name for a Fast and Furious stunt.

Or some awesome spy movie about hackers and people blowing up stuff.

In reality, risk theory is a whole lot more boring, yet a whole lot more exciting at the same time.

Topics: Conversion Optimization Neuromarketing Risk theory Web Psychology
14 min read

9 Psychological Techniques That Will Improve Your Product Pricing

By Jeremy Smith on Feb 19, 2019 11:32:54 AM

Howard Schultz said, “The challenge of the retail business is the human condition.”

Topics: Conversion Optimization Neuromarketing pricing prodcut psychology Web Psychology
12 min read

9 Landing Page Features that Customers Think Are BS

By Jeremy Smith on Feb 19, 2019 11:32:33 AM

Your customers have finely-tuned BS meters. They can smell that mess an Internet mile away.

Topics: Consumer Experience Conversion Optimization CTA buttons customer experience Landing Page Optimization Neuromarketing
10 min read

Competitive Matrices: Psychological Consequences & Conversion Dangers

By Jeremy Smith on Feb 19, 2019 11:29:35 AM

Let’s just get this straight: There aren’t any conversion optimization best practices.

Topics: Cognitive Bias competitive matrix Conversion Optimization Neuromarketing Web Psychology
11 min read

The Psychological Motivations of Today’s Buyer and the Paradigm-Shifting Result

By Jeremy Smith on Feb 19, 2019 11:29:23 AM

The better we understand our customers, the better we become at conversion optimization. Although the digital age has given rise to new forms of marketing, it has not fundamentally changed human psychology.

Topics: buyers psychology Conversion Optimization Landing Page Optimization Neuromarketing research Web Psychology
13 min read

Three Features of Conversion Psychology That Will Attract the Modern Customer

By Jeremy Smith on Feb 19, 2019 11:27:11 AM

Selling stuff has come a long way since those guys who did the vacuum cleaner demonstrations.

Topics: buyer psychology Neuromarketing Social Media Web Psychology
11 min read

5 Aspects of a Buying Experience You Can't Control

By Jeremy Smith on Feb 19, 2019 11:22:06 AM

Many times, marketers spend their time trying to push against a wall that is fixed and immovable. They throw effort, time, resources, money and personnel into a lost cause.

Topics: buyer cycle Neuromarketing sales funnel Social Media user experience Web Psychology
5 min read

How Much Do You Understand About Load Speeds and Conversion Rates?

By Jeremy Smith on Jan 21, 2016 11:44:17 AM

A recent blog post at Radware took on two sacred cows about website load times and said what many of us think about image loading and page speed is wrong. They based their claim on neurological testing they commissioned.

Topics: A/B Testing Conversion Optimization Neuromarketing Page Load Time Split Testing technical optimization
10 min read

Attentional Bias: Your Customers Automatically Prefer What They Already Know

By Jeremy Smith on Dec 3, 2015 3:22:49 AM

Earlier this year, I gobsmacked readers with an article about 67 Ways to Increase Conversion with Cognitive Biases. It was meant to be a primer about how we all have cognitive biases, which we cannot control and that pretty much drive the way we view the world. It was a good introduction, if I say so myself, but there wasn’t room to say much about what good it is to know about each of these biases.

Topics: Cognitive Bias Conversion Optimization Neuromarketing trust signals Web Psychology

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