Selling stuff has come a long way since those guys who did the vacuum cleaner demonstrations.
13 min read
11 min read
Many times, marketers spend their time trying to push against a wall that is fixed and immovable. They throw effort, time, resources, money and personnel into a lost cause.
5 min read
A recent blog post at Radware took on two sacred cows about website load times and said what many of us think about image loading and page speed is wrong. They based their claim on neurological testing they commissioned.
10 min read
Earlier this year, I gobsmacked readers with an article about 67 Ways to Increase Conversion with Cognitive Biases. It was meant to be a primer about how we all have cognitive biases, which we cannot control and that pretty much drive the way we view the world. It was a good introduction, if I say so myself, but there wasn’t room to say much about what good it is to know about each of these biases.