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9 min read

Top 10 E-commerce Fears of the Everyday Online Shopper

By Jeremy Smith on Feb 19, 2019 11:27:35 AM

How To Ease Customer Fears On Your Ecommerce Site

There are two MAIN factors that will help you achieve success in e-commerce – understanding who your customers are and solving their problems before they arise. It's the only way your site will achieve the best conversions every time.

Topics: Conversion Optimization e-commerce online marketing research
12 min read

10 Questions to Ask Customers to Gather Insight for Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:19:09 AM

What if you could get inside your customers’ heads and really understand what drove them, so you could provide guidance?

Thanks to brain-mapping data and technology provided by groups like the Human Connectome Project, this isn’t a far-fetched, futuristic idea.

(Man, I love science.)

Topics: content content marketing Conversion Optimization Google Analytics Landing Page Optimization online marketing sales funnel Social Media user experience
9 min read

Inbound Marketing: Using Google Analytics to identify which campaigns are outperforming the rest

By Jeremy Smith on Jul 7, 2016 8:00:41 AM

Have you ever wondered if that display campaign you are running is working or not?  Or maybe you see a great open- and click-through rate on your email campaigns, but low conversions.

Meanwhile, since you have started optimizing your campaign, your leads and/or revenue are increasing, but everyone thinks it's because of paid search.

Many digital marketers unknowingly optimize for conversions by following the Last Click Wins strategy.

Topics: Conversion Optimization ecommerce Google Analytics online marketing Social Media
11 min read

How to Create a Conversion Optimization Plan Everyone Understands

By Jeremy Smith on Jun 27, 2016 8:00:16 AM

Conversion optimization is difficult to understand for people who don’t already get it.

Topics: A/B Testing content marketing Conversion Optimization online marketing Social Media Split Testing
14 min read

Increase Conversions By Personalizing Your Landing Pages

By Jeremy Smith on Sep 15, 2014 12:35:18 PM

You’ve heard of personalization, but do you know what it is? Do you know how to do it?

Topics: A/B Testing Conversion Optimization Email Marketing Landing Page Optimization online marketing personalization

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