What if you could get inside your customers’ heads and really understand what drove them, so you could provide guidance?
12 min read
10 Questions to Ask Customers to Gather Insight for Conversion Optimization
By Jeremy Smith on Feb 19, 2019 11:19:09 AM
Topics: content content marketing Conversion Optimization Google Analytics Landing Page Optimization online marketing sales funnel Social Media user experience
9 min read
Inbound Marketing: Using Google Analytics to identify which campaigns are outperforming the rest
By Jeremy Smith on Jul 7, 2016 8:00:41 AM
Have you ever wondered if that display campaign you are running is working or not? Or maybe you see a great open- and click-through rate on your email campaigns, but low conversions.
Meanwhile, since you have started optimizing your campaign, your leads and/or revenue are increasing, but everyone thinks it's because of paid search.
Many digital marketers unknowingly optimize for conversions by following the Last Click Wins strategy.
Topics: Conversion Optimization ecommerce Google Analytics online marketing Social Media
11 min read
How to Create a Conversion Optimization Plan Everyone Understands
By Jeremy Smith on Jun 27, 2016 8:00:16 AM
Conversion optimization is difficult to understand for people who don’t already get it.
Topics: A/B Testing content marketing Conversion Optimization online marketing Social Media Split Testing
14 min read
Increase Conversions By Personalizing Your Landing Pages
By Jeremy Smith on Sep 15, 2014 12:35:18 PM
You’ve heard of personalization, but do you know what it is? Do you know how to do it?
