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14 min read

The Basic Conversion Metrics Every Marketing Director Should Understand

By Jeremy Smith on Feb 19, 2019 11:31:49 AM

As a in-house marketer, you’re both an artist and a scientist.

Topics: Analytics Conversion Optimization Page Load Time
11 min read

How SEO & CRO work together

By Jeremy Smith on Feb 19, 2019 11:24:11 AM

Wouldn’t it be nice if you could totally nail it with CRO and SEO at the same time? Thankfully, it’s possible.

Topics: content Conversion Optimization CRO Landing Page Optimization Page Load Time SEO
5 min read

How Much Do You Understand About Load Speeds and Conversion Rates?

By Jeremy Smith on Jan 21, 2016 11:44:17 AM

A recent blog post at Radware took on two sacred cows about website load times and said what many of us think about image loading and page speed is wrong. They based their claim on neurological testing they commissioned.

Topics: A/B Testing Conversion Optimization Neuromarketing Page Load Time Split Testing technical optimization
11 min read

Why Page Load Time Matters for Conversion Optimization

By Jeremy Smith on Dec 11, 2014 7:45:28 AM

Page Speed And Conversion Optimization

When most clients come to me for conversion optimization, I generally do some basic investigation — like checking page load time — and I generally get the same response:

Topics: Conversion Optimization Landing Page Optimization Page Load Time