14 min read

9 Psychological Techniques That Will Improve Your Product Pricing

By Jeremy Smith on Feb 19, 2019 11:32:54 AM

Howard Schultz said, “The challenge of the retail business is the human condition.”

Topics: Conversion Optimization Neuromarketing pricing prodcut psychology Web Psychology
10 min read

How to Display Prices to Increase B2B Leads

By Jeremy Smith on May 29, 2014 12:30:00 PM

We all want more B2B leads. That’s obvious. But here’s the not-so-obvious question: Should you display your pricing for B2B lead generation?

Topics: B2B Conversion Optimization pricing Value Proposition