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14 min read

9 Psychological Techniques That Will Improve Your Product Pricing

By Jeremy Smith on Feb 19, 2019 11:32:54 AM

Howard Schultz said, “The challenge of the retail business is the human condition.”

Topics: Conversion Optimization Neuromarketing pricing prodcut psychology Web Psychology
9 min read

How to Use the Decoy Effect to Help Buyers Choose the Right Option

By Jeremy Smith on Feb 5, 2015 8:22:54 AM

The pricing page is one of the most critical pages on your entire website.

Topics: Cognitive Bias Conversion Optimization Landing Page Optimization pricing the Decoy Effect Web Psychology
10 min read

How to Display Prices to Increase B2B Leads

By Jeremy Smith on May 29, 2014 12:30:00 PM

Should I Display My Price?

We all want more B2B leads. That’s obvious. But here’s the not-so-obvious question: Should you display your pricing for B2B lead generation?

Topics: B2B Conversion Optimization pricing Value Proposition