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By Jeremy Smith On February 19, 2019

9 Psychological Techniques That Will Improve Your Product Pricing

Howard Schultz said, “The challenge of the retail business is the human condition.”


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Tags: Conversion Optimization, Neuromarketing, pricing,

By Jeremy Smith On February 5, 2015

How to Use the Decoy Effect to Help Buyers Choose the Right Option

The pricing page is one of the most critical pages on your entire website.


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Tags: Cognitive Bias, Conversion Optimization, Landing Page Optimization,

By Jeremy Smith On May 29, 2014

How to Display Prices to Increase B2B Leads

Should I Display My Price?

We all want more B2B leads. That’s obvious. But here’s the not-so-obvious question: Should you display...


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Tags: B2B, Conversion Optimization, pricing,

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