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Lead Gen For Startups & B2B Technology Companies

Can Neuromarketing Predict What Users Will Click on and Buy?

Predictability and Neuromarketing

We’re living in an advanced age. Marketing and conversion optimization have evolved to the point where we can analyze a person’s eye path on a web page, the effect of colors upon their psyche, and how much time they spend reading a blog post.


The Psychological Motivations of Today’s Buyer and the Paradigm-Shifting Result

The better we understand our customers, the better we become at conversion optimization. Although the digital age has given rise to new forms of marketing, it has not fundamentally changed human psychology.


Top 10 E-commerce Fears of the Everyday Online Shopper

How To Ease Customer Fears On Your Ecommerce Site

There are two MAIN factors that will help you achieve success in e-commerce – understanding who your customers are and solving their problems before they arise. It's the only way your site will achieve the best conversions every time.


Psychographics: What Every Conversion Optimizer Needs to Know

The term psychographic sounds like voodoo.


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