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10 min read

To what Extent can Neuromarketing Predict What Users Will Click on and Buy?

By Jeremy Smith on Feb 19, 2019 11:34:11 AM

We’re living in an advanced age. Marketing and conversion optimization have evolved to the point where we can analyze a person’s eye path on a web page, the effect of colors upon their psyche, and how much time they spend reading a blog post.

Topics: Conversion Optimization e-commerce research Web Psychology
11 min read

The Psychological Motivations of Today’s Buyer and the Paradigm-Shifting Result

By Jeremy Smith on Feb 19, 2019 11:29:23 AM

The better we understand our customers, the better we become at conversion optimization. Although the digital age has given rise to new forms of marketing, it has not fundamentally changed human psychology.

Topics: buyers psychology Conversion Optimization Landing Page Optimization Neuromarketing research Web Psychology
9 min read

Top 10 E-commerce Fears of the Everyday Online Shopper

By Jeremy Smith on Feb 19, 2019 11:27:35 AM

How To Ease Customer Fears On Your Ecommerce Site

There are two MAIN factors that will help you achieve success in e-commerce – understanding who your customers are and solving their problems before they arise. It's the only way your site will achieve the best conversions every time.

Topics: Conversion Optimization e-commerce online marketing research
12 min read

Psychographics: What Every Conversion Optimizer Needs to Know

By Jeremy Smith on Feb 19, 2019 11:25:13 AM

The term psychographic sounds like voodoo.

Topics: Conversion Optimization research user experience Web Psychology

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