“Risk theory” sounds sexy — like the code name for a Fast and Furious stunt.
Or some awesome spy movie about hackers and people blowing up stuff.
In reality, risk theory is a whole lot more boring, yet a whole lot more exciting at the same time.
13 min read
Everything You Need to Know About Risk Theory and Conversion Optimization
By Jeremy Smith on Feb 19, 2019 11:34:30 AM
