Many times, marketers spend their time trying to push against a wall that is fixed and immovable. They throw effort, time, resources, money and personnel into a lost cause.
11 min read
12 min read
What if you could get inside your customers’ heads and really understand what drove them, so you could provide guidance?
Thanks to brain-mapping data and technology provided by groups like the Human Connectome Project, this isn’t a far-fetched, futuristic idea.
(Man, I love science.)