How SEO and CRO Work Together
Wouldn’t it be nice if you could totally nail it with CRO and SEO at the same time? Thankfully, it’s possible.
Why Website Traffic Doesn't Matter
I’m convinced that a website’s most important measurable metric is conversions. Because that is true, we need put traffic in its proper place. I think you should quit worrying about your website traffic.
How I Approach Conversion Optimization
I’ve been doing conversion rate optimization for a while, plus telling other people how to do CRO. Conversion rate optimization requires a lot of data, a little bit of science, a ton of knowledge, and a load of patience. But it’s really not that complicated — as long as you go into it with the right mindset.
Is Content Still King?
I recently did something that I felt was very scary, borderline stupid, and dangerously risky.
Why Your SEO Tricks Don't Work Anymore
I’ve got some gut-wrenching, heart-stopping, eye-popping, blood-curdling, nasty news for you. You know SEO? Yeah. Well you’re doing it wrong. For that matter, you could be royally screwing your entire online marketing efforts.