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Lead Gen For Startups & B2B Technology Companies

6 Techniques that Will Boost CRO and SEO at the Same Time

How SEO and CRO Work Together

Wouldn’t it be nice if you could totally nail it with CRO and SEO at the same time? Thankfully, it’s possible.


6 Reasons You Should Quit Worrying about Your Website Traffic

Why Website Traffic Doesn't Matter

I’m convinced that a website’s most important measurable metric is conversions. Because that is true, we need put traffic in its proper place. I think you should quit worrying about your website traffic.


Conversion Rate Optimization: 10 Things You Must Know

How I Approach Conversion Optimization

I’ve been doing conversion rate optimization for a while, plus telling other people how to do CRO. Conversion rate optimization requires a lot of data, a little bit of science, a ton of knowledge, and a load of patience. But it’s really not that complicated — as long as you go into it with the right mindset.


How We Doubled Site Traffic In 3 Months, With No New Content

Is Content Still King?

I recently did something that I felt was very scary, borderline stupid, and dangerously risky.


The Gut-Wrenching Bad News about Your SEO

Why Your SEO Tricks Don't Work Anymore

I’ve got some gut-wrenching, heart-stopping, eye-popping, blood-curdling, nasty news for you. You know SEO? Yeah. Well you’re doing it wrong. For that matter, you could be royally screwing your entire online marketing efforts.


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