I know I’m not telling you much when I say we live in a hurry-up world. In fact, I guess I wasted a few seconds of your time telling you that, and now a few seconds more acknowledging …
11 min read
How SEO & CRO work together
Wouldn’t it be nice if you could totally nail it with CRO and SEO at the same time? Thankfully, it’s possible.
Topics: CRO SEO
11 min read
Vanity Metrics: Reporting on website traffic or sessions is flawed
I’m convinced that a website’s most important measurable metric is conversions. Because that is true, we need put traffic in its proper place. I think you should quit worrying about your website traffic.
Topics: A/B Testing Conversion Optimization SEO
9 min read
10 Things You Should Consider Before Doing Conversion Optimization
I’ve been doing conversion rate optimization for a while, plus telling other people how to do CRO. Conversion rate optimization requires a lot of data, a little bit of science, a ton of knowledge, and a load of patience. But it’s really not that complicated — as long as you go into it with the right mindset.
Topics: A/B Testing content Conversion Optimization Landing Page Optimization SEO
24 min read
How We Doubled Site Traffic In 3 Months, With No New Content
I recently did something that I felt was very scary, borderline stupid, and dangerously risky.
Topics: content SEO
13 min read
The Gut-Wrenching Bad News about Your SEO
I’ve got some gut-wrenching, heart-stopping, eye-popping, blood-curdling, nasty news for you. You know SEO? Yeah. Well you’re doing it wrong. For that matter, you could be royally screwing your entire online marketing efforts.
