Most conversion optimizers I know aren’t intensely interested in social media. Sure, they dink around on it. They add plugins here and there. They’re aware of social proof. They use it.
9 min read
Topics: Conversion Optimization Social Media
20 min read
In today’s social media climate, anyone can publish negative information about you or your business. If it goes viral, it can act like a virus — seriously harming or even killing your business. And worse, like battling a real virus with a weak antibiotic, your efforts to correct phony information can strengthen false beliefs.
13 min read
Selling stuff has come a long way since those guys who did the vacuum cleaner demonstrations.
11 min read
Many times, marketers spend their time trying to push against a wall that is fixed and immovable. They throw effort, time, resources, money and personnel into a lost cause.
12 min read
What if you could get inside your customers’ heads and really understand what drove them, so you could provide guidance?
Thanks to brain-mapping data and technology provided by groups like the Human Connectome Project, this isn’t a far-fetched, futuristic idea.
(Man, I love science.)
9 min read
Have you ever wondered if that display campaign you are running is working or not? Or maybe you see a great open- and click-through rate on your email campaigns, but low conversions.
Meanwhile, since you have started optimizing your campaign, your leads and/or revenue are increasing, but everyone thinks it's because of paid search.
Many digital marketers unknowingly optimize for conversions by following the Last Click Wins strategy.