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Lead Gen For Startups & B2B Technology Companies

The Millennial Market Shift: What You Should Do About It (With Data)

Hey, look! It’s another article about millennials.


Can You Answer These Six Questions About Your Customers?

Conversion rate optimization is about knowing your customers.


The Social Self: How to Use Social Media to Satisfy the Primal Need for Connection (and Score More Conversions)

Most conversion optimizers I know aren’t intensely interested in social media. Sure, they dink around on it. They add plugins here and there. They’re aware of social proof. They use it.


The Backfire Effect: You’re Right to Get Emotional About this Cognitive Bias

In today’s social media climate, anyone can publish negative information about you or your business. If it goes viral, it can act like a virus — seriously harming or even killing your business. And worse, like battling a real virus with a weak antibiotic, your efforts to correct phony information can strengthen false beliefs.


Three Features of Conversion Psychology That Will Attract the Modern Customer

Selling stuff has come a long way since those guys who did the vacuum cleaner demonstrations.


5 Aspects of a Buying Experience You Can't Control

What You Can't Control About Your Users

Many times, marketers spend their time trying to push against a wall that is fixed and immovable. They throw effort, time, resources, money and personnel into a lost cause.


10 Questions to Ask Customers to Gather Insight for Conversion Optimization

What if you could get inside your customers’ heads and really understand what drove them, so you could provide guidance?


How To Use Google Analytics To Find Out Which Inbound Campaign Works The Best

Have you ever wondered if that display campaign you are running is working or not?  Or maybe you see a great open- and click-through rate on your email campaigns, but low conversions.


How to Create a Conversion Optimization Plan Everyone Understands

Conversion optimization is difficult to understand for people who don’t already get it.


5 Things That Your Buyers Are Trying to Avoid

Conversion optimization usually focuses on what users want. In this article, I’m homing in on the things that buyers want to avoid.


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