Hey, look! It’s another article about millennials.
Most conversion optimizers I know aren’t intensely interested in social media. Sure, they dink around on it. They add plugins here and there. They’re aware of social proof. They use it.
In today’s social media climate, anyone can publish negative information about you or your business. If it goes viral, it can act like a virus — seriously harming or even killing your business. And worse, like battling a real virus with a weak antibiotic, your efforts to correct phony information can strengthen false beliefs.
Selling stuff has come a long way since those guys who did the vacuum cleaner demonstrations.
What You Can't Control About Your Users
Many times, marketers spend their time trying to push against a wall that is fixed and immovable. They throw effort, time, resources, money and personnel into a lost cause.
What if you could get inside your customers’ heads and really understand what drove them, so you could provide guidance?
Have you ever wondered if that display campaign you are running is working or not? Or maybe you see a great open- and click-through rate on your email campaigns, but low conversions.
Conversion optimization is difficult to understand for people who don’t already get it.
Conversion optimization usually focuses on what users want. In this article, I’m homing in on the things that buyers want to avoid.