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9 min read

How To Use Google Analytics To Find Out Which Inbound Campaign Works The Best

By Jeremy Smith on Jul 7, 2016 8:00:41 AM

Have you ever wondered if that display campaign you are running is working or not?  Or maybe you see a great open- and click-through rate on your email campaigns, but low conversions.

Topics: Conversion Optimization ecommerce Google Analytics online marketing Social Media
11 min read

How to Create a Conversion Optimization Plan Everyone Understands

By Jeremy Smith on Jun 27, 2016 8:00:16 AM

Conversion optimization is difficult to understand for people who don’t already get it.

Topics: A/B Testing content marketing Conversion Optimization online marketing Social Media Split Testing
12 min read

5 Things That Your Buyers Are Trying to Avoid

By Jeremy Smith on May 28, 2015 7:51:34 AM

Conversion optimization usually focuses on what users want. In this article, I’m homing in on the things that buyers want to avoid.

Topics: Conversion Optimization Landing Page Optimization negative motivation Neuromarketing Social Media Web Psychology
12 min read

Want More Conversions? Stop Selling Solutions. Start Selling Benefits.

By Jeremy Smith on Nov 3, 2014 11:02:06 AM

How To Sell Online

Sales has changed in the past few years. It’s changed quite a bit, to be honest.

Topics: Conversion Optimization Landing Page Optimization sales Social Media Web Psychology
13 min read

The Gut-Wrenching Bad News about Your SEO

By Jeremy Smith on Feb 19, 2014 4:12:40 PM

Why Your SEO Tricks Don't Work Anymore

Topics: content Conversion Optimization SEO Social Media
11 min read

Detailed Landing Page Breakdowns of Bank of America and HootSuite

By Jeremy Smith on Dec 22, 2013 4:53:35 PM

A landing page has one main goal: to earn you a conversion.

Whether a conversion for you is a lead or a sale, the elements of your landing page must all work together to convince the visitor that it’s a great idea to take action (and not the action of hitting the back button).

Topics: Conversion Optimization copy Landing Page Optimization Social Media
2 min read

Quick Follow up on The Pit using Social Media and Foursquare

By Jeremy Smith on Nov 25, 2009 9:00:07 AM

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Just a quick follow up to Phil's post about The Pit and how they are using Foursquare.  The battle for mayorship continues (see picture to the right).  I was there yesterday meeting a potential client and knew that Phil and I were neck and neck for mayorship of The Pit.  As I was approaching, I was hoping that I could take over mayorship from Phil, just because good old competition between friends never ends and now we are finding new ways to compete using @foursquare and social media.

Topics: Conversion Optimization Social Media

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