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Conversion optimization usually focuses on what users want. In this article, I’m homing in on the things that buyers want to ...


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Tags: Conversion Optimization, Landing Page Optimization, negative motivation,

How To Sell Online

Sales has changed in the past few years. It’s changed quite a bit, to be honest.


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Tags: Conversion Optimization, Landing Page Optimization, sales,

Why Your SEO Tricks Don't Work Anymore

I’ve got some gut-wrenching, heart-stopping, eye-popping, blood-curdling, nasty news for...


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Tags: content, Conversion Optimization, SEO,

A landing page has one main goal: to earn you a conversion.

Whether a conversion for you is a lead or a sale, the elements of...


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Tags: Conversion Optimization, copy, Landing Page Optimization,

Just a quick follow up to Phil's post about The Pit and how they are using Foursquare.  The battle for mayorship continues (see...


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Tags: Conversion Optimization, Social Media

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