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12 min read

Want More Conversions? Stop Selling Features And Start Selling Benefits.

By Jeremy Smith on Nov 3, 2014 11:02:06 AM

Sales has changed in the past few years. It’s changed quite a bit, to be honest.

Topics: Conversion Optimization Landing Page Optimization sales Social Media Web Psychology
13 min read

The Gut-Wrenching Bad News about Your SEO

By Jeremy Smith on Feb 19, 2014 4:12:40 PM

I’ve got some gut-wrenching, heart-stopping, eye-popping, blood-curdling, nasty news for you. You know SEO? Yeah. Well you’re doing it wrong. For that matter, you could be royally screwing your entire online marketing efforts.

Topics: content Conversion Optimization SEO Social Media
11 min read

Detailed Landing Page Breakdowns of Bank of America and HootSuite

By Jeremy Smith on Dec 22, 2013 4:53:35 PM

Whether a conversion for you is a lead or a sale, the elements of your landing page must all work together to convince the visitor that it’s a great idea to take action (and not the action of hitting the back button).

Topics: Conversion Optimization copy Landing Page Optimization Social Media