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Lead Gen For Startups & B2B Technology Companies

The Definitive Framework for Conversion Psychology

Here’s the problem with conversion optimization:


Attentional Bias: Your Customers Automatically Prefer What They Already Know

Earlier this year, I gobsmacked readers with an article about 67 Ways to Increase Conversion with Cognitive Biases. It was meant to be a primer about how we all have cognitive biases, which we cannot control and that pretty much drive the way we view the world. It was a good introduction, if I say so myself, but there wasn’t room to say much about what good it is to know about each of these biases.


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