Hey, look! It’s another article about millennials.
14 min read
The Millennial Market Shift: What You Should Do About It (With Data)
By Jeremy Smith on Feb 19, 2019 11:34:42 AM
Topics: Conversion Optimization Millennials Social Media Unique Selling Proposition Web Psychology
11 min read
Why Educating Your Users Increases Conversions
By Jeremy Smith on Oct 15, 2015 7:00:35 AM
Education sounds boring, stiff, formal, dusty. Yet education is one of the most overlooked and undervalued forms of conversion dynamite.
Topics: content content marketing Conversion Optimization heuristics Unique Selling Proposition Web Psychology
11 min read
How to Create a Unique Selling Proposition That Actually Improves Conversions
By Jeremy Smith on Sep 17, 2015 6:00:49 AM
A unique selling proposition is fine and good. But a USP that doesn’t improve conversions is useless.
Topics: Conversion Optimization Landing Page Optimization Unique Selling Proposition Value Proposition
12 min read
What's a Unique Selling Proposition And Why Should You Freaking Care?
By Jeremy Smith on Jun 18, 2015 8:03:45 AM
If you're a marketing professional or a conversion person, then there's a good chance you've heard the phrase "unique selling proposition,” or USP if you want to be all jargony about it.
