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By Jeremy Smith On February 19, 2019

The Millennial Market Shift: What You Should Do About It (With Data)

Hey, look! It’s another article about millennials.


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Tags: Conversion Optimization, Millennials, Social Media,

By Jeremy Smith On October 15, 2015

Educate Your Users, and You’ll Gain Way More Conversions. Here’s Why.

Education sounds boring, stiff, formal, dusty. Yet education is one of the most overlooked and undervalued forms of conversion...


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Tags: content, content marketing, Conversion Optimization,

By Jeremy Smith On September 17, 2015

How to Create a Unique Selling Proposition That Actually Improves Conversions

A unique selling proposition is fine and good. But a USP that doesn’t improve conversions is useless.


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Tags: Conversion Optimization, Landing Page Optimization, Unique Selling Proposition,

By Jeremy Smith On June 18, 2015

What's a Unique Selling Proposition And Why Should You Freaking Care?

If you're a marketing professional or a conversion person, then there's a good chance you've heard the phrase "unique selling...


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Tags: Conversion Optimization, Landing Page Optimization, Unique Selling Proposition,

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