Hey, look! It’s another article about millennials.
Education sounds boring, stiff, formal, dusty. Yet education is one of the most overlooked and undervalued forms of conversion dynamite.
A unique selling proposition is fine and good. But a USP that doesn’t improve conversions is useless.
If you're a marketing professional or a conversion person, then there's a good chance you've heard the phrase "unique selling proposition,” or USP if you want to be all jargony about it.