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12 min read

The Psychology of ‘New,’ and How It Creates ‘New’ Conversions

By Jeremy Smith on Feb 19, 2019 11:27:48 AM

Imagine this scenario.

Topics: Conversion Optimization customer psychology user experience Web Psychology
14 min read

Four Psychological Triggers on Your Landing Pages That Are Turning Customers Away

By Jeremy Smith on Feb 19, 2019 11:25:24 AM

Why are Your Landing Pages Turning Customers Away?

You’ve worked hard on your landing page — really hard. You’ve fine-tuned every last pixel on your CTA button, retinted the image several more times, wordsmithed the heck out of that headline, and placed that killer testimonial right where you want it to be.

Topics: anxiety friction Landing Page Optimization Testimonials user experience Web Psychology
12 min read

Psychographics: What Every Conversion Optimizer Needs to Know

By Jeremy Smith on Feb 19, 2019 11:25:13 AM

The term psychographic sounds like voodoo.

Topics: Conversion Optimization research user experience Web Psychology
11 min read

5 Aspects of a Buying Experience You Can't Control

By Jeremy Smith on Feb 19, 2019 11:22:06 AM

Many times, marketers spend their time trying to push against a wall that is fixed and immovable. They throw effort, time, resources, money and personnel into a lost cause.

Topics: buyer cycle Neuromarketing sales funnel Social Media user experience Web Psychology
12 min read

10 Questions to Ask Customers to Gather Insight for Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:19:09 AM

What if you could get inside your customers’ heads and really understand what drove them, so you could provide guidance?

Thanks to brain-mapping data and technology provided by groups like the Human Connectome Project, this isn’t a far-fetched, futuristic idea.

(Man, I love science.)

Topics: content content marketing Conversion Optimization Google Analytics Landing Page Optimization online marketing sales funnel Social Media user experience
12 min read

Conversion Triangle: A Process For Identifying User Intent

By Jeremy Smith on Apr 7, 2016 4:29:34 AM

Introduction:  Optimizing For Conversions With User Intent

Topics: Conversion Optimization Conversion Triangle friction Optimizing For Conversions user experience user intent Value Proposition
15 min read

Inbound Marketing: How To Optimize Your Forms To Increase Conversions

By Jeremy Smith on Feb 4, 2016 3:31:24 PM

Most of my day is spent online. Beyond work-related website use, whether I’m buying a gift for my wife or researching a vacation destination, I make my way through site after site taking note of horrendous as well as exceptional online experiences. More times than not, I think “these people should be doing this a lot better” or “that wasn’t a pleasant experience for as big a site as they are.”

Topics: Conversion Optimization For beginners forms user experience user intent