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Lead Gen For Startups & B2B Technology Companies

The Psychology of ‘New,’ and How It Creates ‘New’ Conversions

Imagine this scenario.


Four Psychological Triggers on Your Landing Pages That Are Turning Customers Away

Why are Your Landing Pages Turning Customers Away?

You’ve worked hard on your landing page — really hard. You’ve fine-tuned every last pixel on your CTA button, retinted the image several more times, wordsmithed the heck out of that headline, and placed that killer testimonial right where you want it to be.


Psychographics: What Every Conversion Optimizer Needs to Know

The term psychographic sounds like voodoo.


5 Aspects of a Buying Experience You Can't Control

What You Can't Control About Your Users

Many times, marketers spend their time trying to push against a wall that is fixed and immovable. They throw effort, time, resources, money and personnel into a lost cause.


10 Questions to Ask Customers to Gather Insight for Conversion Optimization

What if you could get inside your customers’ heads and really understand what drove them, so you could provide guidance?


Conversion Triangle: A Process For Identifying User Intent

Introduction:  Optimizing For Conversions With User Intent


Optimizing Your Sign-Up Forms for Better Conversions

We may be on the cusp of a revolution in how we use passwords online.


Essentialism: Strip Down and Optimize Your Landing Pages for More Conversions

Ah, the wondrous landing page.


Where to Begin with Form Optimization

Most of my day is spent online. Beyond work-related website use, whether I’m buying a gift for my wife or researching a vacation destination, I make my way through site after site taking note of horrendous as well as exceptional online experiences. More times than not, I think “these people should be doing this a lot better” or “that wasn’t a pleasant experience for as big a site as they are.”


How to Get Any Customer to Take Action Immediately

When it comes to conversion optimization, you must possess the right conversion framework before you can successfully get into sexy tactics.


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