Imagine this scenario.

Why are Your Landing Pages Turning Customers Away?

You’ve worked hard on your landing page — really hard. You’ve fine-tuned every last pixel on your CTA button, retinted the image several more times, wordsmithed the heck out of that headline, and placed that killer testimonial right where you want it to be.

The term psychographic sounds like voodoo.

What You Can't Control About Your Users

Many times, marketers spend their time trying to push against a wall that is fixed and immovable. They throw effort, time, resources, money and personnel into a lost cause.

What if you could get inside your customers’ heads and really understand what drove them, so you could provide guidance?

Introduction:  Optimizing For Conversions With User Intent

We may be on the cusp of a revolution in how we use passwords online.

Ah, the wondrous landing page.

Most of my day is spent online. Beyond work-related website use, whether I’m buying a gift for my wife or researching a vacation destination, I make my way through site after site taking note of horrendous as well as exceptional online experiences. More times than not, I think “these people should be doing this a lot better” or “that wasn’t a pleasant experience for as big a site as they are.”

When it comes to conversion optimization, you must possess the right conversion framework before you can successfully get into sexy tactics.