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Lead Gen For Startups & B2B Technology Companies

The Millennial Market Shift: What You Should Do About It (With Data)

Hey, look! It’s another article about millennials.


Everything You Need to Know About Risk Theory and Conversion Optimization

“Risk theory” sounds sexy — like the code name for a Fast and Furious stunt.


Can Neuromarketing Predict What Users Will Click on and Buy?

Predictability and Neuromarketing

We’re living in an advanced age. Marketing and conversion optimization have evolved to the point where we can analyze a person’s eye path on a web page, the effect of colors upon their psyche, and how much time they spend reading a blog post.


How to Sell to The Spontaneous Buyer

For all your e-commerce and conversion smarts, could it be that you’re missing something?


7 Really Annoying Things People Do on Their Landing Pages

Do's And Dont's of Landing Page Optimization

The world is full of awful landing pages. During my research for this article, I threw up a little bit in my mouth on at least four separate occasions.


Seven Techniques that Will Turn Your Blog Readers Into Buyers

Driving Conversions Through Your Blog

What’s the whole point of your blog?


The Anchoring Effect: Its Power on Conversion Optimization

The Anchoring Effect

Depending on how you’re wired, a term like “anchoring effect” either thrills you or bores you.


9 Reasons Why You Should Stop Freaking Out About Shopping Cart Abandonment

Shopping Cart Abandonment

In the CRO world “shopping cart abandonment” is the big hairy monster …


The Social Self: How to Use Social Media to Satisfy the Primal Need for Connection (and Score More Conversions)

Most conversion optimizers I know aren’t intensely interested in social media. Sure, they dink around on it. They add plugins here and there. They’re aware of social proof. They use it.


9 Psychological Techniques That Will Improve Your Product Pricing

Howard Schultz said, “The challenge of the retail business is the human condition.”


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