Hey, look! It’s another article about millennials.
“Risk theory” sounds sexy — like the code name for a Fast and Furious stunt.
Predictability and Neuromarketing
We’re living in an advanced age. Marketing and conversion optimization have evolved to the point where we can analyze a person’s eye path on a web page, the effect of colors upon their psyche, and how much time they spend reading a blog post.
For all your e-commerce and conversion smarts, could it be that you’re missing something?
Do's And Dont's of Landing Page Optimization
The world is full of awful landing pages. During my research for this article, I threw up a little bit in my mouth on at least four separate occasions.
Driving Conversions Through Your Blog
What’s the whole point of your blog?
The Anchoring Effect
Depending on how you’re wired, a term like “anchoring effect” either thrills you or bores you.
Shopping Cart Abandonment
In the CRO world “shopping cart abandonment” is the big hairy monster …
Most conversion optimizers I know aren’t intensely interested in social media. Sure, they dink around on it. They add plugins here and there. They’re aware of social proof. They use it.
Howard Schultz said, “The challenge of the retail business is the human condition.”