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13 min read

Everything You Need to Know About Risk Theory and Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:34:30 AM

“Risk theory” sounds sexy — like the code name for a Fast and Furious stunt.

Or some awesome spy movie about hackers and people blowing up stuff.

In reality, risk theory is a whole lot more boring, yet a whole lot more exciting at the same time.

Topics: Conversion Optimization Neuromarketing Risk theory Web Psychology
10 min read

To what Extent can Neuromarketing Predict What Users Will Click on and Buy?

By Jeremy Smith on Feb 19, 2019 11:34:11 AM

We’re living in an advanced age. Marketing and conversion optimization have evolved to the point where we can analyze a person’s eye path on a web page, the effect of colors upon their psyche, and how much time they spend reading a blog post.

Topics: Conversion Optimization e-commerce research Web Psychology
14 min read

How to Sell to The Spontaneous Buyer

By Jeremy Smith on Feb 19, 2019 11:33:54 AM

For all your e-commerce and conversion smarts, could it be that you’re missing something?

Topics: buyer psychology Conversion Funnel Conversion Optimization Web Psychology
11 min read

7 Really Annoying Things People Do on Their Landing Pages

By Jeremy Smith on Feb 19, 2019 11:33:39 AM

Do's And Dont's of Landing Page Optimization

The world is full of awful landing pages. During my research for this article, I threw up a little bit in my mouth on at least four separate occasions.

Topics: Landing Page Optimization Web Psychology
11 min read

The Anchoring Effect: Its Power on Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:33:22 AM

The Anchoring Effect

Depending on how you’re wired, a term like “anchoring effect” either thrills you or bores you.

Topics: anchoring price Cognitive Bias Conversion Optimization ecommerce Landing Page Optimization Web Psychology
14 min read

9 Psychological Techniques That Will Improve Your Product Pricing

By Jeremy Smith on Feb 19, 2019 11:32:54 AM

Howard Schultz said, “The challenge of the retail business is the human condition.”

Topics: Conversion Optimization Neuromarketing pricing prodcut psychology Web Psychology
12 min read

Stop Obsessing Over Button Color

By Jeremy Smith on Feb 19, 2019 11:32:40 AM

What Color Should My Buttons Be?

Want to get in an animated discussion with a conversion optimization expert?

Topics: Conversion Optimization conversions CTA buttons Landing Page Optimization Neuromarketing Web Psychology

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