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13 min read

Everything You Need to Know About Risk Theory and Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:34:30 AM

“Risk theory” sounds sexy — like the code name for a Fast and Furious stunt.

Or some awesome spy movie about hackers and people blowing up stuff.

In reality, risk theory is a whole lot more boring, yet a whole lot more exciting at the same time.

Topics: Conversion Optimization Neuromarketing Risk theory Web Psychology
14 min read

9 Psychological Techniques That Will Improve Your Product Pricing

By Jeremy Smith on Feb 19, 2019 11:32:54 AM

Howard Schultz said, “The challenge of the retail business is the human condition.”

Topics: Conversion Optimization Neuromarketing pricing prodcut psychology Web Psychology
20 min read

The Backfire Effect: You’re Right to Get Emotional About this Cognitive Bias

By Jeremy Smith on Feb 19, 2019 11:32:02 AM

In today’s social media climate, anyone can publish negative information about you or your business. If it goes viral, it can act like a virus — seriously harming or even killing your business. And worse, like battling a real virus with a weak antibiotic, your efforts to correct phony information can strengthen false beliefs.

Topics: backfire effect Cognitive Bias Conversion Optimization Social Media Web Psychology
16 min read

The Forer Effect: A Little Flattery Will Help Your Customers Believe — and Convert

By Jeremy Smith on Feb 19, 2019 11:30:37 AM

One thing we need to agree on about marketing and sales is that it is not about scamming people. We are all big boys and girls, so we know there is a degree of manipulation to it. A marketer has to portray their product and services in the best light possible, and in a manner that works for the customer. But you should absolutely do so honestly.

Topics: Cognitive Bias Conversion Optimization Forer Effect Web Psychology
10 min read

Competitive Matrices: Psychological Consequences & Conversion Dangers

By Jeremy Smith on Feb 19, 2019 11:29:35 AM

Let’s just get this straight: There aren’t any conversion optimization best practices.

Topics: Cognitive Bias competitive matrix Conversion Optimization Neuromarketing Web Psychology
11 min read

The Psychological Motivations of Today’s Buyer and the Paradigm-Shifting Result

By Jeremy Smith on Feb 19, 2019 11:29:23 AM

The better we understand our customers, the better we become at conversion optimization. Although the digital age has given rise to new forms of marketing, it has not fundamentally changed human psychology.

Topics: buyers psychology Conversion Optimization Landing Page Optimization Neuromarketing research Web Psychology
11 min read

5 Things You Need to Know about the Psychology of Curiosity and Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:28:24 AM

Here’s one thing you don’t hear much about in conversion optimization —

Topics: Conversion Funnel Conversion Optimization Psychology of Curiosity Web Psychology
12 min read

The Psychology of ‘New,’ and How It Creates ‘New’ Conversions

By Jeremy Smith on Feb 19, 2019 11:27:48 AM

Imagine this scenario.

Topics: Conversion Optimization customer psychology user experience Web Psychology
11 min read

The 3 Reasons that People Click On Your CTA Buttons

By Jeremy Smith on Feb 19, 2019 11:27:22 AM

Why do people click on CTA buttons?

This is one of the most rudimentary questions in all of web marketing and psychology. What makes people click on buttons?

I’m surprised that more people aren’t asking it. But then again, I’m a little weird like that. I have an insatiable curiosity about the psychological issues that motivate, define, and direct buyer behavior online.

Topics: Conversion Optimization CTA buttons Web Psychology
13 min read

Three Features of Conversion Psychology That Will Attract the Modern Customer

By Jeremy Smith on Feb 19, 2019 11:27:11 AM

Selling stuff has come a long way since those guys who did the vacuum cleaner demonstrations.

Topics: buyer psychology Neuromarketing Social Media Web Psychology

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