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12 min read

The Surprising Science Behind Customer Motivation

By Jeremy Smith on Feb 19, 2019 11:26:13 AM

Motivation is the human force behind every purchase decision.

Topics: Conversion Optimization Customer Motivation negative motivation Web Psychology
14 min read

The Surprising Science of Cognitive Fluency and Its Explosive Impact on Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:25:36 AM

As a psychology nerd, I have a fascination with issues like cognitive fluency.

Topics: Conversion Optimization Web Psychology
12 min read

Psychographics: What Every Conversion Optimizer Needs to Know

By Jeremy Smith on Feb 19, 2019 11:25:13 AM

The term psychographic sounds like voodoo.

Topics: Conversion Optimization research user experience Web Psychology
11 min read

5 Aspects of a Buying Experience You Can't Control

By Jeremy Smith on Feb 19, 2019 11:22:06 AM

Many times, marketers spend their time trying to push against a wall that is fixed and immovable. They throw effort, time, resources, money and personnel into a lost cause.

Topics: buyer cycle Neuromarketing sales funnel Social Media user experience Web Psychology
10 min read

11 Psychological Barriers Hurting Your Landing Page Conversions

By Jeremy Smith on Feb 19, 2019 11:20:05 AM

We don’t often think about the things on our site that could be a huge turnoff. Most of the time we’re optimizing this, tweaking that, and testing the other, but we don’t realize that our site might have latent psychological barriers that turn users away and hurt our landing page conversions.

Topics: Conversion Optimization Landing Page Optimization neuromarketing Web Psychology
10 min read

Attentional Bias: Your Customers Automatically Prefer What They Already Know

By Jeremy Smith on Dec 3, 2015 3:22:49 AM

Earlier this year, I gobsmacked readers with an article about 67 Ways to Increase Conversion with Cognitive Biases. It was meant to be a primer about how we all have cognitive biases, which we cannot control and that pretty much drive the way we view the world. It was a good introduction, if I say so myself, but there wasn’t room to say much about what good it is to know about each of these biases.

Topics: Cognitive Bias Conversion Optimization Neuromarketing trust signals Web Psychology
11 min read

Why Educating Your Users Increases Conversions

By Jeremy Smith on Oct 15, 2015 7:00:35 AM

Education sounds boring, stiff, formal, dusty. Yet education is one of the most overlooked and undervalued forms of conversion dynamite.

Topics: content content marketing Conversion Optimization heuristics Unique Selling Proposition Web Psychology
15 min read

How the Choice-Supportive Bias Can Increase Your Conversion Rate

By Jeremy Smith on Feb 19, 2015 8:42:43 AM

Occasionally, conversion optimizers discover psychological nuggets that turn their world upside down and push their conversion rates through the roof.

Topics: Conversion Optimization Landing Page Optimization psychological bias Web Psychology
9 min read

How to Use the Decoy Effect to Help Buyers Choose the Right Option

By Jeremy Smith on Feb 5, 2015 8:22:54 AM

The pricing page is one of the most critical pages on your entire website.

Topics: Conversion Optimization Web Psychology
10 min read

Five Conversion Boosters That You're Not Using (and Should Be)

By Jeremy Smith on Feb 2, 2015 7:38:50 AM

For the record, I’m extremely skeptical of any conversion optimization “best practices.”

Topics: A/B Testing conversion boosters Conversion Optimization Landing Page Optimization Web Psychology

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