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14 min read

9 Reasons Why You Should Stop Freaking Out About Shopping Cart Abandonment

By Jeremy Smith on Feb 19, 2019 11:33:17 AM

Shopping Cart Abandonment

In the CRO world “shopping cart abandonment” is the big hairy monster …

Topics: Conversion Optimization e-commerece Landing Page Optimization Web Psychology
9 min read

Social Media. Social Proof And Conversion Optimization

By Jeremy Smith on Feb 19, 2019 11:33:04 AM

Most conversion optimizers I know aren’t intensely interested in social media. Sure, they dink around on it. They add plugins here and there. They’re aware of social proof. They use it.

Topics: Conversion Optimization Neuromarketing Social Media Web Psychology
14 min read

9 Psychological Techniques That Will Improve Your Product Pricing

By Jeremy Smith on Feb 19, 2019 11:32:54 AM

Howard Schultz said, “The challenge of the retail business is the human condition.”

Topics: Conversion Optimization Neuromarketing pricing prodcut psychology Web Psychology
12 min read

Stop Obsessing Over Button Color

By Jeremy Smith on Feb 19, 2019 11:32:40 AM

What Color Should My Buttons Be?

Want to get in an animated discussion with a conversion optimization expert?

Topics: Conversion Optimization conversions CTA buttons Landing Page Optimization Neuromarketing Web Psychology
12 min read

Increase Conversions By Targeting The Emotional Sweet Spot

By Jeremy Smith on Feb 19, 2019 11:32:26 AM

Reaching Your Customer's Emotions

Prepare to get emotional. You may not know this, but 100% of the customers who buy from your site or convert on your site are driven by emotion. We are emotional creatures. We cannot remove emotions from the equation of decision-making in daily life.

Topics: Conversion Optimization e-commerce Web Psychology
11 min read

A Little Clarity on the ‘Ambiguity Effect’ and How to Keep it From Hurting Conversions

By Jeremy Smith on Feb 19, 2019 11:32:14 AM

Everybody likes a sure thing. Life is easier if you know what’s going to happen next or what you can expect in return for your investment, or for any effort. It just seems fair: If I do this, I know I’ll get that.

Topics: Cognitive Bias Conversion Optimization Landing Page Optimization mbiguity Effect Neuromarketing Web Psychology
20 min read

The Backfire Effect: You’re Right to Get Emotional About this Cognitive Bias

By Jeremy Smith on Feb 19, 2019 11:32:02 AM

In today’s social media climate, anyone can publish negative information about you or your business. If it goes viral, it can act like a virus — seriously harming or even killing your business. And worse, like battling a real virus with a weak antibiotic, your efforts to correct phony information can strengthen false beliefs.

Topics: backfire effect Cognitive Bias Conversion Optimization Social Media Web Psychology

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