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12 min read

Increase Conversions By Targeting The Emotional Sweet Spot

By Jeremy Smith on Feb 19, 2019 11:32:26 AM

Reaching Your Customer's Emotions

Prepare to get emotional. You may not know this, but 100% of the customers who buy from your site or convert on your site are driven by emotion. We are emotional creatures. We cannot remove emotions from the equation of decision-making in daily life.

Topics: Conversion Optimization e-commerce Web Psychology
20 min read

The Backfire Effect: You’re Right to Get Emotional About this Cognitive Bias

By Jeremy Smith on Feb 19, 2019 11:32:02 AM

In today’s social media climate, anyone can publish negative information about you or your business. If it goes viral, it can act like a virus — seriously harming or even killing your business. And worse, like battling a real virus with a weak antibiotic, your efforts to correct phony information can strengthen false beliefs.

Topics: backfire effect Cognitive Bias Conversion Optimization Social Media Web Psychology
16 min read

The Forer Effect: A Little Flattery Will Help Your Customers Believe — and Convert

By Jeremy Smith on Feb 19, 2019 11:30:37 AM

One thing we need to agree on about marketing and sales is that it is not about scamming people. We are all big boys and girls, so we know there is a degree of manipulation to it. A marketer has to portray their product and services in the best light possible, and in a manner that works for the customer. But you should absolutely do so honestly.

Topics: Cognitive Bias Conversion Optimization Forer Effect Web Psychology
13 min read

The Jaw Dropping Effect that Images Can Have on your Conversion Rates

By Jeremy Smith on Feb 19, 2019 11:30:26 AM

Images And Conversion Rates

Sometimes, it’s the simplest things that boost conversion rates the most. I love those head-smacking moments where I make a simple change on a site, and suddenly conversion rates hit the roof. In moments like that, I’m thinking “why didn’t I do that months ago?!”

Topics: Conversion Optimization images Web Psychology
9 min read

How to Decide on Discounts: The Perceived Value Factor

By Jeremy Smith on Feb 19, 2019 11:30:01 AM

The Perceived Value Factor

“Perceived value” may not sound like the world’s most exciting feature, but it has far-reaching effects.

Topics: ecommerce Landing Page Optimization Neuromarketing product psychology Web Psychology
10 min read

Competitive Matrices: Psychological Consequences & Conversion Dangers

By Jeremy Smith on Feb 19, 2019 11:29:35 AM

Let’s just get this straight: There aren’t any conversion optimization best practices.

Topics: Cognitive Bias competitive matrix Conversion Optimization Neuromarketing Web Psychology
11 min read

The Psychological Motivations of Today’s Buyer and the Paradigm-Shifting Result

By Jeremy Smith on Feb 19, 2019 11:29:23 AM

The better we understand our customers, the better we become at conversion optimization. Although the digital age has given rise to new forms of marketing, it has not fundamentally changed human psychology.

Topics: buyers psychology Conversion Optimization Landing Page Optimization Neuromarketing research Web Psychology

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