Welcome to Our Blog, It's Good to See You

Get Free Widget
Intro Lead Generator

Pick a topic, any topic.

Howard Schultz said, “The challenge of the retail business is the human condition.”


( read )

Tags: Conversion Optimization, Neuromarketing, pricing,

What Color Should My Buttons Be?

Want to get in an animated discussion with a conversion optimization expert?


( read )

Tags: Conversion Optimization, conversions, CTA buttons,

Reaching Your Customer's Emotions

Prepare to get emotional. You may not know this, but 100% of the customers who buy from your...


( read )

Tags: Conversion Optimization, e-commerce, Web Psychology

Everybody likes a sure thing. Life is easier if you know what’s going to happen next or what you can expect in return for your...


( read )

Tags: Cognitive Bias, Conversion Optimization, Landing Page Optimization,

In today’s social media climate, anyone can publish negative information about you or your business. If it goes viral, it can act...


( read )

Tags: backfire effect, Cognitive Bias, Conversion Optimization,

To be a great conversion optimizer, you have to either need to know about copywriting or hire someone who does. That’s the simple...


( read )

Tags: A/B Testing, call to actions, Conversion Optimization,

The Foot In The Door Technique

The term foot-in-the-door is a familiar one. In fact, you may have even used this term yourself in...


( read )

Tags: Conversion Optimization, online marketing, sales,

One thing we need to agree on about marketing and sales is that it is not about scamming people. We are all big boys and girls,...


( read )

Tags: Cognitive Bias, Conversion Optimization, Forer Effect,

Images And Conversion Rates

Sometimes, it’s the simplest things that boost conversion rates the most. I love those head-smacking...


( read )

Tags: Conversion Optimization, images, Web Psychology

Offer your visitor something of value.

You can allow them to download an ebook, subscribe to your mailing list or book a meeting with sales in exchange for their contact information, turning them into leads for your business.

intro lead gen