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11 min read

8 Conversion Optimization Tips for Low-Traffic Sites

By Jeremy Smith on Dec 8, 2014 8:31:20 AM

If your site doesn’t get much traffic, you probably feel left out of the conversion optimization game.

Topics: A/B Testing A/B Testing Conversion Optimization conversions Low-traffic Split Testing user experience Web Psychology
12 min read

Want More Conversions? Stop Selling Features And Start Selling Benefits.

By Jeremy Smith on Nov 3, 2014 11:02:06 AM

Sales has changed in the past few years. It’s changed quite a bit, to be honest.

Topics: Conversion Optimization Landing Page Optimization sales Social Media Web Psychology
13 min read

The Five Dangerous Expectations of Landing Page Visitors

By Jeremy Smith on Oct 27, 2014 8:17:35 AM

Every single user who visits your website is expecting several things. This could be very good or it could be very bad.

Topics: Landing Page Optimization user intent Web Psychology
13 min read

Using Psychology Hacks to Enhance your Pop Up Conversions

By Jeremy Smith on Oct 9, 2014 9:57:57 AM

This article is like no other pop-up article you’ve ever read.

Topics: Landing Page Optimization pop up Web Psychology
14 min read

How Many Words Should You Have on Your Landing Page?

By Jeremy Smith on Aug 14, 2014 7:59:18 AM

\One of the biggest questions in landing page research today is how much content should the landing page have?

Topics: content Conversion Optimization Landing Page Optimization Web Psychology
11 min read

How to Apply Cialdini’s Six Principles of Influence to Your Website

By Jeremy Smith on Jul 1, 2014 9:55:53 PM

Robert Cialdini's Six Principles of Influence

Conversion optimization is really about influence. You are influencing people to convert. And influence is really about psychology. You are understanding how the mind works. And there’s nobody better to teach us about influence and psychology than Robert Cialdini.

Topics: content marketing Conversion Optimization Web Psychology
13 min read

Live Chat vs. Pop-ups: Which one generates more leads and sales?

By Jeremy Smith on Feb 6, 2014 3:44:38 PM

Most lead generation and e-commerce websites have one or the other — either  pop-ups or live chat. Both are designed to improve conversions. The question is, which one is better?

Topics: A/B Testing Conversion Optimization e-commerce Web Psychology