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Using Custom Reports To Show KPI's

Jul 1, 2019 12:00:00 PM

You know what you’re looking for when you open Google Analytics. You have your key performance indicators that you check whenever you get a spare second.

The problem is, you always seem to forget exactly where at least one of the 10 different statistics you want to look at is located.

Now you’re wasting your time hunting it down, and what should have taken one minute has now taken five and you’re frustrated.

You’re thinking: “If only there was something I could do to get all of the statistics I want in one place.”

Luckily for you, there is.

What Is A Custom Google Analytics Report?

A custom report is a feature in Google Analytics (GA) that lets you put the statistics you want to see into a single report.

Some people set up a custom report to show some of their KPIs, others use custom reports to break down the differences between mobile and desktop users.

You can put whatever you want to measure into a custom report, whether it is a referral source or the amount of time spent on a page. If you want to categorize your data, this is the place to do that.

Ultimately, what you decide to put into your report is going to depend on what your goals are. Custom reports are usually related to your conversions, but that is up to you.

If you want to just get an idea of how your email users are interacting with your website, you can do that, too. It is meant to be flexible to give you the reports that work best for you.

Why Do I Want Custom Analytics Reports?

The ultimate reason you want a custom report is to save time.

It isn’t going to give you different information than what you can already find in GA. But what it will do is create an organized list of the statistics you want to see in one place.

You won’t have to spend your time looking around for exactly the numbers you need, going report to report to track it all down.

They are especially helpful when your boss comes asking for more information. They want to know how things are going with the website and marketing campaigns, and you can present that information with just a few clicks.

If you know what’s important to various people you provide analytics data to, you can have it ready.

It will make you look great and give your boss the information he or she wants. Everyone will be happy.

How Do I Create Custom Reports in GA?

To create a custom report in Google Analytics, enter the view you wish to create the report for.

Click on the tab in the left-hand navigation that says Customization > Custom Reports > New Custom Report.

Click on “Add New Custom Report.”

Name your report.

The metric groups will allow you to choose which metrics you want to appear in the custom report. This is where you enter your KPIs. Make sure you take some time to think about this. You can always add new metrics, but know why you’re creating this custom report before you start.

The dimension drilldowns will serve as the primary dimension for your report. This could be Source / Medium, day of the week or any other dimension you can think of.

Filters are also incredibly important because you can add specifics to the dimension of your choice. You’ll be able to look at traffic from a specific source using these filters.

After you’re done creating your report, you will be able to find it in the customization tab of your Google Analytics account.

You can add your custom reports to multiple views if you want. You can even copy and share your reports with other people in your company.

Custom reports are individual to an analytics account, so if you have multiple logins, the only person who will be able to see your report is you, unless you share it with others.

Learn More About Google Analytics

Custom reports are great for giving people the information they are looking for without having to spend time combing through different reports. If you want to learn more about custom reports and Google Analytics.

Jeremy Smith

Written by Jeremy Smith

Digital marketer with a penchant for dance; helping clients see the light through the jungle of tweets since before Twitter was cool.

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